【正文】 Lecture – Management Consulting: An IntroductionJ252。rgen Zech2023/5/7 1169。 Andersen Consulting 2023AGENDA216。 Introduction/Expectations216。 Example consultant pany216。 Consulting: Nature, Trends, Careers216。 Selected Methods (frameworks)216。 Research (some basics)216。 Graphics (from data to chart)2023/5/7 2AGENDA216。 Introduction/Expectations216。 Example consultant pany216。 Consulting: Nature, Trends, Careers216。 Selected Methods (frameworks)216。 Research (some basics)216。 Graphics (from data to chart)2023/5/7 3Our Mission: Helping our clients create their future.ACCENTURE: MISSION AND VISIONOur Vision: To bee one of the world39。s leading panies, bringing innovations to improve the way the world works and lives.2023/5/7 4? One Global Firm – Act to enhance the collective values of the global partnership, while sustaining local culture.? Stewardship – Think future oriented。 act and invest to build a stronger firm for tomorrow.? Integrity – Act with openness and honesty. Always.? Respect for the Individual – Treat each person as we would like to be treated.? Quality Client Service – Understand and meet client expectations 100 percent of the time. ? Best People – Are highly petent and make a mitment to excellence, teamwork, and the success of our clients.ACCENTURE: CORE VALUES2023/5/7 51989 ? Andersen Consulting bees a separate business unit from Arthur Andersen? $ billion? 21,400 employees1991? Horizon 2023 Initiative to develop mission and strategic plan? $ billion? 25,000 personnel1993? Andersen Consulting issues its first annual report? $ billion? 27,000 employees1997? Andersen Consulting creates a global work of municationsfocused solution centers in an effort to set the standard for speed and quality of performance? $. Billion? 53,000 employees1998? $ billion? 65,000 employees2023? Joe Forehand bees Managing Partner and introduces the 100 Day Plan? Andersen Consulting wins arbitration against Arthur Andersen? Accenture, formerly known as Andersen ConsultingACCENTURE: IMPORTANT MILESTONES2023/5/7 6ACCENTURE GLOBALLY167。 Employees: over 65,000167。 Countries: 48167。 Revenue ‘99: 8,9 Billion USD 167。 Clients: ? The vast majority of Fortune 30 most profitable global public panies ? Nearly 75% of Fortune 200 global panies? 100 of the most significant “Industry Standard” Inter panies 2023/5/7 7ACCENTURE: DEVELOPMENT OF REVENUES(. Billions)1993$2,8761994$3,4521995$4,2241996$5,3021997$6,6471998$8,32023/5/7 8ACCENTURE: GLOBAL PERSONNEL GROWTH199753,426199644,801199538,027199432,711199865,1342023/5/7 9AmericasEMEAIAsia/PacificHamburgFrankfurtM252。nchenD252。sseldorfBerlinWienZ252。richASG – Austria, Switzerland, GermanyACCENTURE IN ASG? 2,750 Employees? 7 Offices? Revenues: 1,24 Mrd. DM2023/5/7 10Global Competitive OverviewStrategyDigital EquipmentMcKinseyAndersen ConsultingOrganization Processes InformationTechnologyBusiness ProcessManagement(Outsourcing)Cap Gemini SogetiUNISYSIBMComputer SciencesEDSBoston ConsultingBooz Allen2023/5/7 11ACCENTURE: MARKET UNITSFinancial Services? Banking ? Health Services? InsuranceProducts? Automotive, Industrial Equipment, Travel Transportation? Consumer Pharmaceutical Products? RetailCommunications High Tech? Communications? Electronics High Tech? Media EntertainmentResources? Chemicals ? Energy Natural Resources? Utilities Government2023/5/7 12ACCENTURE: SAMPLE CLIENT LIST2023/5/7 13AGENDA216。 Introduction/Expectations216。 Example consultant pany216。 Consulting: Nature, Trends, Careers216。 Selected Methods (frameworks)216。 Research (some basics)216。 Graphics (from data to chart)2023/5/7 14NATURE, TRENDS, CAREERSNature and purpose of consultingRecent trends and current challengesStaff and career paths in consulting2023/5/7 15NATURE AND PURPOSE OF CONSULTINGNature and Purpose of Consulting? Definition of ?Consulting“? Brief look into history? Different types of consulting? Consulting market overview? Consultant: Profession description? Consulting strategies? Short overview over the consulting process? Reasons for clients to hire external consultants? Guidelines for the client consultant relationship2023/5/7 16DEFINITION OF CONSULTINGDefinition of Consulting? ?To give expert advice or provide expert counsel.“ (IKS)? ?Consulting provides value by diagnosin