我國(guó)影視文化貿(mào)易發(fā)展現(xiàn)狀分析(已修改)
2025-08-17 07:17 本頁面
【正文】 畢業(yè)論文（設(shè)計(jì)）論文題目：我國(guó)影視文化貿(mào)易發(fā)展現(xiàn)狀分析學(xué)生姓名： 劉 青 學(xué) 號(hào)： 0801110222 專 業(yè)： 國(guó)際經(jīng)濟(jì)與貿(mào)易 班 級(jí)： 0802 指導(dǎo)老師： 蘇珊珊 完成日期：2022 年 5月 日我國(guó)影視文化貿(mào)易發(fā)展現(xiàn)狀分析內(nèi)容摘要為了明確我國(guó)對(duì)外文化貿(mào)易的現(xiàn)狀及在國(guó)際文化貿(mào)易大背景下的地位，探究我國(guó)文化貿(mào)易處于弱勢(shì)地位的原因，找出發(fā)展我國(guó)對(duì)外文化貿(mào)易的對(duì)策，本文進(jìn)行了如下研究：首先根據(jù)比較優(yōu)勢(shì)理論和“鉆石模型” ，對(duì)當(dāng)前我國(guó)影視文化貿(mào)易現(xiàn)狀進(jìn)行了分析，并理論聯(lián)系實(shí)際，找出了我國(guó)影視文化貿(mào)易不平衡的原因。為了更形象地說明問題，本文還對(duì)近兩年比較受歡迎的文化產(chǎn)品《阿凡達(dá)》進(jìn)行了案例研究說明，以更直觀地探索出出我國(guó)影視文化對(duì)外貿(mào)易之路，在理論基礎(chǔ)、現(xiàn)實(shí)狀況和案例研究的基礎(chǔ)之上，最后針對(duì)影視貿(mào)易不平衡產(chǎn)生的原因，分析了我國(guó)對(duì)外文化貿(mào)易的發(fā)展對(duì)策。本文的研究目的就在于改變我國(guó)對(duì)外文化貿(mào)易的現(xiàn)狀，促進(jìn)我國(guó)對(duì)外文化貿(mào)易的發(fā)展，使我國(guó)早日成為世界文化貿(mào)易強(qiáng)國(guó)。關(guān)鍵詞：影視貿(mào)易現(xiàn)狀 貿(mào)易逆差 原因 對(duì)策 ⅠThe Present Situation Analysis of Film and TV TradeAbstractIn order to clear the status of China external culture trade and in the background of the international cultural trade, explore the reasons for China external cultural trade in a weak position ,to identify the countermeasures for the development of China external culture trade. This paper make the following research: Firstly, according to the theory of parative advantage and the Diamond Model film and television culture in China trade status, Linking theory with practice ,and find out the imbalance reasons of the film and television culture in China trade. In order to illustrate the problem more vividly, this article also cited the popular cultural products of Avatar as a case study, aimed at explore out the road of Chinese film and television cultural external cultural trade. In the basis of the theory, the reality and studies, Finally，In the light of the film and television trade imbalance causes , find out China external cultural trade development and cultural countermeasures. The purpose of this study is to change the status of China foreign trade in culture, and promote the development of China external cultural trade, make our culture trade bee more powerful in the world.Keywords: Film and television trade status trade deficit reason countermeasures Ⅱ目 錄序言 .........................................................................................................................................1一、貿(mào)易的相關(guān)理論基礎(chǔ) ...............................................................................................1（一）比較優(yōu)勢(shì)理論 ........................................................................................................1（二）鉆石模型在影視產(chǎn)業(yè)和貿(mào)易中的應(yīng)用 ..........................................................2二、中國(guó)影視文化貿(mào)易發(fā)展現(xiàn)狀 .................................................................................3（一）貿(mào)易逆差巨大,但貿(mào)易額呈現(xiàn)不斷增長(zhǎng)的趨勢(shì)，前景看好 ..................3（二）出口規(guī)模和區(qū)域不斷擴(kuò)大，但占世界出口份額仍然非常小 ................4（三）影視產(chǎn)品類型及進(jìn)出口國(guó)家過分集中 ..........................................................5三、中國(guó)影視貿(mào)易發(fā)展不平衡原因分析 ...................................................................5（一）政府缺乏對(duì)影視產(chǎn)業(yè)和影視貿(mào)易的整體規(guī)劃 ............................................5（二）影視產(chǎn)品融資困難 ...............................................................................................5（三）中國(guó)影視產(chǎn)品在海外遭遇的“文化折扣”較高 .......................................6四、案例研究 ......................................................................................................................6（一）電影《阿凡達(dá)》的成功之路 ............................................................................6（二）美國(guó)影視文化成功對(duì)中國(guó)影視文化貿(mào)易的啟示 .......................................7五、中國(guó)影視文化貿(mào)易發(fā)展對(duì)策分析 ........................................................................8（一）完善相應(yīng)的政
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