【正文】 網(wǎng)通互動多媒體平臺商業(yè)計劃書網(wǎng)通互動多媒體視訊平臺商業(yè)計劃書網(wǎng)通互動多媒體平臺商業(yè)計劃書Page 1目 錄第一章 背景情況 .......................................................................................................................................3 市場需求 ....................................................................................................................................3 項目背景 ....................................................................................................................................4第二章 公司介紹 .......................................................................................................................................5 基本情況 ..........................................................................................................................................5 組織結(jié)構(gòu) ..........................................................................................................................................5 資產(chǎn)情況 ..........................................................................................................................................6 近 3 年的年營業(yè)額 ..........................................................................................................................6 公司大事記 ......................................................................................................................................7 公司主要商務(wù)聯(lián)盟 ..........................................................................................................................8 客戶清單 ..........................................................................................................................................9第三章 互動多媒體視訊技術(shù) .................................................................................................................10 互動多媒體視訊平臺總體架構(gòu) ....................................................................................................10 SM（視頻會議）系統(tǒng)構(gòu)架 ...........................................................................................................11 IM（即時通訊）系統(tǒng)構(gòu)架 ...........................................................................................................12 互動直播系統(tǒng)構(gòu)架 ........................................................................................................................13 互動多媒體平臺核心技術(shù) ............................................................................................................15第四章 互動多媒體平臺主要業(yè)務(wù) .........................................................................................................21 SM 企業(yè)視訊 ..................................................................................................................................21 IM 即時通訊業(yè)務(wù) ...........................................................................................................................23 網(wǎng)絡(luò)會展 .......................................................................................................................................25 互動直播 .......................................................................................................................................25 互動多媒體視訊平臺拓展業(yè)務(wù) ...................................................................................................26第五章 廣東視訊市場分析 .....................................................................................................................29 視訊市場分析 ...............................................................................................................................29 某市網(wǎng)通開展互動多媒體視訊業(yè)務(wù)可行性分析 .......................................................................30 互動多媒體視訊平臺對合作雙方戰(zhàn)略意義 ...............................................................................31 前期試運行重點業(yè)務(wù) ...................................................................................................................32第六章 資費策略 .....................................................................................................................................36 視頻會議資費策略 .......................................................................................................................36 多媒體視訊拓展業(yè)務(wù)資費策略 ...................................................................................................37第七章 投資收益估算 .............................................................................................................................38 投資估算 .......................................................................................................................................38 收益估算（分階段按月統(tǒng)計） ...................................................................................................39 損益預(yù)測表 ...................................................................................................................................40 盈虧平衡分析 ...............................................................................................................................40第八章 項目風(fēng)險分析及對策 .................................................................................................................41網(wǎng)通互動多媒體平臺商業(yè)計劃書Page 2 市場風(fēng)險 .......................................................................................................................................41 業(yè)務(wù)經(jīng)營風(fēng)險 ................................................................................................................................41第九章 市場宣傳推廣計劃 .....................................................................................................................42第十章 技術(shù)服務(wù)方案 ...........................................................................................................................44 技術(shù)服務(wù)及培訓(xùn) ..........................................................................................................................44 技術(shù)支持及服務(wù) ..........................................................................................................................44 客戶技術(shù)支持和服務(wù) ......................................................................................................