【正文】 . . . .商業(yè)計劃書Business Plan中國西部美國城China Western American Town四川省環(huán)福投資有限公司Sichuan Circle Focus Investment Co. Ltd目 錄Contents一、背景介紹Background Information二、市場需求及政策支持Market Demand and Governmental Supports三、地理位置和區(qū)位優(yōu)勢Geographic Position and Location Advantages四、開發(fā)計劃Development Plan五、投資概算、收益預測Investment and Profit六、項目業(yè)主和項目運營公司Project Owner and Operation Company一、 背景介紹 I. Background Information“中國西部美國城”落戶于成都雙流現(xiàn)代商貿集中發(fā)展區(qū)，位于成都雙流東升鎮(zhèn)，總占地面積1139畝()，是四川省最大的綜合商業(yè)地產開發(fā)項目之一。其主要建設項目是“美國產品展示和交易中心”以及星級酒店、高尚住宅區(qū)、商業(yè)中心、學校、醫(yī)院等，總投資約25億人民幣（約3億5千萬美圓），分數(shù)期投入完成建設。China Western American Town (CWAT)， located at Shuangliu Developing Modern Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu( acre). It is one of the largest mercial/residential plex properties in Sichuan Province. Main construction projects include American Products Exhibition and Exchange Center (APEEC), fivestar hotel, highend residential munities, shopping mall, school, hospital, etc., with total investment of around RMB billion (around USD 313 million) to be invested by installments.中國西部美國城的建設宗旨是：建立一套沒有中間商的直接行銷通路，讓美國產品能夠大量進入中國市場，增加美國出口額，增加美國公民就業(yè)機會，減少中美貿易逆差。在中國境內設立的美展中心，其作用在維護中國消費者的權益，讓中國消費者可以使用物美價廉的美國產品之外，并可享有美國式的產品售后服務。The objective of CWAT is to build a direct marketing platform without middlemen，which will help a large number of American products enter into Chinese market，increase American export volume，increase employment opportunity for American citizens and narrow SinoUS trade deficit .The APEEC set up in China is to protect the rights and interests of Chinese consumers，allow Chinese consumers to purchase quality American products at a reasonable price. Besides, Chinese consumers can enjoy American highquality aftersales services.中國西部美國城將引進美國政府的州辦事處及州展館，促使中美雙方人民在商貿、投資、觀光、教育、文化及公共關系方面的深度交流。引進美國金融融資服務；引進美國科技發(fā)明專利，在中國尋求合作、投資以及進一步的研發(fā)、生產；引進美國法律會計機構；引進美國文化及藝術表演及展示等……State offices and state exhibition halls of the will be set up in CWAT，which will significantly promote bilateral exchange of business and trade, investment, sightseeing, education, culture and public relations. CWAT will bring in American finance service。 introduce American science and technology patents of invention to seek cooperation, investment and future Ramp。D, production in China。 bring in American law and accounting institutions。 and bring in performance and exhibitions of American culture and arts, etc.中國西部美國城的龍頭項目是“美國產品展示交易中心”，并綜合商業(yè)地產開發(fā)修建酒店、大型聯(lián)體商城、高尚住宅區(qū)等，共同促進當?shù)亟洕姆睒s發(fā)展。CWAT is highlighted by APEEC, integrating mercial property development including hotel, mall, highend residential munity, etc., to boom the local economic development. “美國產品展示交易中心”的建立為美國產品在中國市場提供一個直接的展示、銷售平臺。該平臺的建立縮短了美國產品在中國銷售中間環(huán)節(jié)，節(jié)約產品流通成本，利用中國保稅區(qū)的售前免關稅政策，提供短、中、長期定點展覽及連接中國百余個大城市的商貿服務代理。APEEC is to provide a direct exhibition and sale platform for American products in China market, which will cut down middle agents of American products in China, and reduce the circulation cost. By making full use of tariff exemption policy in the free trade zone, it provides short, medium, and longterm fixed site displays and connects business and trade agents in over hundred Chinese big cities.“美國產品展示交易中心”是由美國聯(lián)邦商務部及五十個州政府協(xié)助并參與所組成的美國產品在亞洲的行銷中心。它的建立為直接縮小中美貿易逆差、引進美國金融融資服務，兩國民間的商業(yè)貿易和文化交流起到極大的作用。APEEC is an American product marketing centre in Asia joined and assisted by the US Department of Commerce and 50 State authorities. The establishment of APEEC will reduce SinoUS trade deficit, bring in American financing and play an important role in facilitating civilian trade, business and cultural exchange.二、 市場需求及政策支持II. Market Demand and Governmental Supports由于房地產市場的持續(xù)繁榮，房地產價格的在近年來呈現(xiàn)快速增長的勢態(tài)。2005年，()，%；，%。由于土地供應的限制，今年第一季度住宅和商業(yè)房的供應量均下降了30%。成都房地產市場保持著健康、穩(wěn)定的發(fā)展態(tài)勢。Because of the continued prosperity of the real estate market, housing price shows a rapid growth in recent years. In 2005, total transaction amount of the newly built mercial housing in Chengdu reaches as high as 16 million square meters (172 million .), increased by % pared with the same period of last year。 the sales value reaches as high as RMB billion Yuan (USD bil), increased by % pared with the same period of last year. As a result of the land supply limit, the residential and mercial supply dropped by 30% at first quarter of this year. Chengdu real estate market is maintaining a sound, stable development momentum.市場調研顯示，在半徑10公里 ()范圍內，目前居住有近40萬人口，僅有兩個較大型的商場。隨著武侯區(qū)國際社區(qū)的建設，雙流縣東升新區(qū)和牧馬山國際社區(qū)的建成，該區(qū)域內的居住人口會大幅度的上升，預計在2010年居住人口會升至60萬。另外，成都市的私家車擁有量為全國第三，代步工具的變革將空間距離縮小……以上的原因使大型的商業(yè)地產開發(fā)項目蘊含了極大的開發(fā)和增值潛力。According to the market survey, there are nearly 400,000 people live within 10 kilometers ( miles) radii but with only two large stores. It is estimated that, with the development of Wuhou District International Community and Shuangliu County Dongsheng New District and Mountain Muma International Community, the resident population will rise up to 600,000 in 2010. Besides, the amount of private cars in Chengdu ranks No major cities of China. The transform of walkinstead vehicles greatly narrows the space distance……For the reasons mentioned above, large mercial property development project is bestowed with huge development and appreciation potential.“中國西部美國城”項目對當?shù)亟洕l(fā)展是最重要的里程碑項目之一，當?shù)卣o予了極大的重視并提供一系列的優(yōu)惠政策。CWAT project is one of the most significant milestone projects for local economic development and has been attached great importance by local government who has provided a series of preferen