【正文】 1 / 33編號： 畢業(yè)論文課 題： 家具企業(yè)物流外包決策分析 院 （系）： 電子工程與自動化 專 業(yè)： 08 物流管理 學(xué)生姓名： 學(xué) 號： 指導(dǎo)教師單位： 工業(yè)工程系 姓 名： 職 稱： 講 師 題目類型 （A ） A:理論綜述型 B:專題研究型 C:調(diào)查報告型 D:方案設(shè)計題目來源 （ 2 ） (1) 與教師立項科研課題掛鉤 (2)自選課題2022 年 4 月 25 日2 / 33摘 要近幾年來隨著我國經(jīng)濟的突飛猛進，全球化經(jīng)濟日益加大，家具行業(yè)的物流問題也日益凸顯,不僅地區(qū)家具交易效益較低，家具出口需求也遭遇到了物流瓶頸。從整體營銷的角度上看，物流管理是實現(xiàn)營銷戰(zhàn)略的一個重要環(huán)節(jié)。物流管理水平的高低，對內(nèi)，將直接影響到企業(yè)運營的整體績效，對外，則對是家具企業(yè)品牌形象的直接表現(xiàn)。它往往是消費者評價家具企業(yè)的關(guān)鍵指標。面對家具企業(yè)間的競爭日益激烈和人們對家具消費的要求也日益不滿足,即使家具企業(yè)對物流重要性的認識逐漸深化，但對專業(yè)化，多功能的現(xiàn)代物流的需求也日漸覺得力不從心。面臨激烈的行業(yè)競爭環(huán)境，如何發(fā)揮核心競爭力，凸顯企業(yè)競爭優(yōu)勢，提高服務(wù)水平，提升品牌影響力？提高企業(yè)物流效率已然成為家具企業(yè)急需解決的問題！目前我國家具行業(yè)的發(fā)展速度相對滯后,家具又屬于傳統(tǒng)行業(yè),它需要物流企業(yè)能夠提供更為系統(tǒng)的管理和更為細致的服務(wù)。如采用物流外包給第三方物流公司運作的模式,以降低物流成本,分散經(jīng)營風(fēng)險,提高顧客服務(wù)水平,以增強市場競爭力。然而家具物流市場尚未規(guī)范，在實際業(yè)務(wù)操作過程中，物流外包供需雙方又存在著不可小覷的問題！ 由此，本文先表明家具企業(yè)現(xiàn)在面臨的種種物流問題，然后對其普遍的物流運行模式進行分析，從家具發(fā)展現(xiàn)狀的角度考慮其發(fā)展急需變革，闡述家具物流外包的優(yōu)勢，說明其外包注意事項，實施問題。提出決策分析方案及績效考核項目。最后以宜家家具為例，討論了它的運營模式及物流分撥方式，及這樣的所帶來的效益，激勵我國家具企業(yè)物流模式創(chuàng)新，形成競爭優(yōu)勢，實現(xiàn)效益飛躍。關(guān)鍵詞：家具企業(yè)；物流管理；物流外包；競爭優(yōu)勢3 / 33AbstractIn recent years, along with the economy by leaps and bounds, the growing economic globalization, the furniture industry logistics issues are being increasingly highlights, not only area furniture trade efficiency is low, the export demand furniture also met with logistics bottleneck. From the point of view of the whole sale on look, logistics management is to achieve the marketing strategy is an important link. Logistics management level, internally, will directly affect the enterprise operation of the whole performance, foreign, the furniture is a direct manifestation of enterprise brand image. It is often consumers the key indicators of evaluation furniture enterprises. Face furniture increasingly fierce petition between enterprises and people to the requirement of furniture consumption are also increasingly not satisfy, even if the furniture of logistics enterprise recognition of the importance of gradually deepening, but to specialization, muti_function the demand of modern logistics has also bee a very hectic day. Facing the fierce petition in the industry environment, how to give full play to the core petitiveness, highlights the enterprise petitive advantage, improve the service level, enhance brand influence? Improve the efficiency of the logistics enterprises has bee a furniture enterprise urgent problems! At present our country the development of furniture industry speed relatively lags behind, the furniture and belong to traditional industry, it need to logistics enterprise to provide more system management and more careful service. If use logistics outsourcing to the third party logistics pany operation mode, in order to reduce logistics cost, run a risk dispersedly, improve the service level, in order to increase the market petitive power. However furniture logistics market has not standard, in the actual business operation, the logistics outsourcing to both the supply and the demand and there are reckoned problem!Thus, this paper first show that furniture enterprise now faces all sorts of logistics problems, and then the general logistics operation mode analysis, from the point of view of the current situation of the development of furniture to consider its development need to change, expounds the advantages of logistics outsourcing furniture, it shows the outsourcing note, the implementation of the problem. Puts forward decision analysis scheme and evaluation programs. The last to ikea as an example to discuss its operational mode and logistics distribution mode, and this brings the benefits, incentive China furniture enterprise logistics mode innovation, and form petitive advantage, to realize efficient leap.Key words：Furniture enterprise。 Logistics management。 Logistics outsourcing。 Competitive advantage4 / 33目 錄引言 ................................................................91 企業(yè)物流外包概述 ..................................................11 企業(yè)物流的相關(guān)概念 .............................................11 企業(yè)物流外包的概念 .............................................11 我國自營物流與物流外包市場分析 ...............................12 自營物流存在市場 .............................................132 家具企業(yè)物流現(xiàn)狀分析 ...............................................14 家具物流的特點 .................................................14 家具企業(yè)物流發(fā)展現(xiàn)狀 ...........................................14 家具企業(yè)物流急需變革 ...........................................15 家具企業(yè)發(fā)展現(xiàn)代物流的目標 ...................................16 企業(yè)物流外包的優(yōu)劣勢分析 .....................................16 物流外包對提升企業(yè)核心競爭力的作用 ...........................16 外包對于家具企業(yè)的意義 .........................................173 家具企業(yè)物流外包存在的問題 ..........................................19 家具企業(yè)物流外包的問題 .........................................19 企業(yè)物流外包注意事項 ...........................................20 家具企業(yè)外包合作中的風(fēng)險與制約 .................................204 家具企業(yè)物流外包的決策分析 ...........................................22 家具業(yè)現(xiàn)有物流運作模式分析 .....................................22 自營物流經(jīng)營模式 .............................................22 聯(lián)營物流經(jīng)營模式 .............................................22 外包物流運作模式 .............................................22 混合物流運作模式 .............................................23 企業(yè)物流外包模式?jīng)Q策分析 .......................................23 物流外包決策考慮因素 .........................................23 物流外包的決策分析 ...........................................24 物流外包的實施 .................................................26 制定績效評估指標 ...............................................28 企業(yè)物流戰(zhàn)略績效考核及控制 ...................................285 / 33 物流外包的績效評估 ...........................................29 舉例宜家家居企業(yè)物流管理策略 ...................................30 宜家實行的競爭戰(zhàn)略 ...........................................30 宜家物流運作模式 .............................................315 結(jié)論 ........................