【正文】
畢業(yè)設(shè)計(jì)(論文)基于jsp(java)在線購(gòu)物網(wǎng)站的設(shè)計(jì)和開(kāi)發(fā)摘 要B2C模式是我國(guó)最早產(chǎn)生的電子商務(wù)模式,以8848網(wǎng)上商城正式運(yùn)營(yíng)為標(biāo)志。由于這種模式節(jié)省了客戶和企業(yè)的時(shí)間和空間,大大提高了交易效率,特別對(duì)于工作忙碌的上班族,這種模式可以為其節(jié)省寶貴的時(shí)間。但是在網(wǎng)上出售的商品特征也非常明顯,僅僅局限于一些特殊商品,例如圖書(shū)、音像制品、數(shù)碼類(lèi)產(chǎn)品、鮮花、玩具等等。這些商品對(duì)購(gòu)買(mǎi)者視、聽(tīng)、觸、嗅等感覺(jué)體驗(yàn)要求較低,像服裝、音響設(shè)備、香水需要消費(fèi)者特定感官體驗(yàn)的商品不適宜在網(wǎng)上銷(xiāo)售,當(dāng)然,也不排除少數(shù)消費(fèi)者就認(rèn)定某一品牌某一型號(hào)而不需要現(xiàn)場(chǎng)體驗(yàn)就決定購(gòu)買(mǎi),但這樣的消費(fèi)者很少,尤其在我國(guó)產(chǎn)品質(zhì)量管理體系并不完善,人們更愿意相信自己的體驗(yàn)感覺(jué)來(lái)決定是否購(gòu)買(mǎi)。所以,到目前為止,B2C市場(chǎng)上成功的企業(yè)如當(dāng)當(dāng)、卓越,都是賣(mài)一些特殊商品的。本文通過(guò)對(duì)電子商務(wù)網(wǎng)站首頁(yè)的建設(shè)以實(shí)現(xiàn)購(gòu)物網(wǎng)站功能。通過(guò)對(duì)本系統(tǒng)的研究,對(duì)MySQL數(shù)據(jù)庫(kù)管理系統(tǒng)、SQL語(yǔ)言原理、JSP設(shè)計(jì)平臺(tái),進(jìn)行了較深入的學(xué)習(xí)和應(yīng)用,主要完成對(duì)網(wǎng)上購(gòu)物系統(tǒng)的需求分析、功能模塊劃分、數(shù)據(jù)庫(kù)模式分析,并由此設(shè)計(jì)了數(shù)據(jù)庫(kù)結(jié)構(gòu)和應(yīng)用程序。關(guān)鍵詞: B2C 電子商務(wù) 商品 銷(xiāo)售 網(wǎng)上購(gòu)物 Title Online shopping website platform construction B2C AbstractB2C model is the first generation of ebusiness models to operate 8848 marked the official online store. Because of this mode of saving consumers and businesses time and space, greatly improving the efficiency of the transaction, especially for busy office workers, this model can save their valuable time. But the characteristics of the merchandise for sale online is also very clear that only limited to some specific modities such as books, audio and video products, digital products, flowers, toys and more. These goods to the buyer to see, hear, touch, smell and other sensory experience, less demanding, such as clothing, stereo equipment, perfume needs of consumers of goods suitable for a specific sensory experience in online sales, of course, does not rule out a small number of consumers identified a model without the need for a brandsite experience to decide to buy, but that consumers rarely, especially in our products quality management system is not perfect, people are more willing to believe that their experience feelings to decide whether to buy. So far, B2C market, successful panies such as Dangdang, excellence, are selling some special modities. Based on the construction of emerce sites to achieve home shopping site functionality. Through the systematic study of the MySQL database management system, SQL language principle, JSP design platform for a more indepth study and application, mainly to plete the online shopping system requirements analysis, function module, database modeling, and thus designed the database structure and and a