【正文】 萬菱廣場電子商務交易平臺建設規(guī)劃方案 第 1 頁 共 107 頁 萬菱廣場電子商務交易平臺建設規(guī)劃方案 萬菱廣場電子商務交易平臺建設規(guī)劃方案 第 2 頁 共 107 頁 目 錄第 1 章 項目概述 ..........................................................................................................5 網(wǎng)站定位 ..............................................................................................................5 目標群體分析 ......................................................................................................5 建設方向分析 ......................................................................................................7 經(jīng)濟效益分析 ......................................................................................................7第 2 章 設計原則 ..........................................................................................................9 網(wǎng)站整體策劃原則 ..............................................................................................9 系統(tǒng)架構設計原則 ............................................................................................11 開放互連 .....................................................................................................11 構建化設計 .................................................................................................11 安全性 .........................................................................................................11 網(wǎng)站設計規(guī)范 ...................................................................................................12 網(wǎng)站風格規(guī)范 ...........................................................................................12 網(wǎng)站設計規(guī)劃 ...........................................................................................12第 3 章 網(wǎng)站架構 ........................................................................................................14 網(wǎng)站系統(tǒng)架構 ...................................................................................................14 技術線路 .....................................................................................................14 技術架構 .....................................................................................................14 系統(tǒng)架構解決方案—— 使用框架 .............................................................15 系統(tǒng)架構規(guī)劃詳細說明 .............................................................................16 硬件設施部署 ...................................................................................................22 硬件系統(tǒng)建設目標 .....................................................................................22 硬件系統(tǒng)架構設計 .....................................................................................23第 4 章 網(wǎng)站欄目功能規(guī)劃 ........................................................................................26 主網(wǎng)站欄目結構圖及說明 ................................................................................26 購物會員專區(qū)欄目結構圖及說明 ....................................................................31 商鋪會員子網(wǎng)站欄目結構圖及說明 ................................................................32第 5 章 網(wǎng)站后臺管理功能說明 ................................................................................35 網(wǎng)站系統(tǒng)管理員管理的功能 ...........................................................................35萬菱廣場電子商務交易平臺建設規(guī)劃方案 第 3 頁 共 107 頁 系統(tǒng)管理 .....................................................................................................35 產(chǎn)品管理系統(tǒng) .............................................................................................36 店鋪會員管理系統(tǒng) .....................................................................................46 信息發(fā)布管理 .............................................................................................53 廣告管理 .....................................................................................................61 客服中心信息管理 .....................................................................................62 權限管理模塊 .............................................................................................64 日志管理模塊 .............................................................................................66 訪問分析系統(tǒng) .............................................................................................67 商鋪會員可使用的功能 ....................................................................................73 商品管理模塊 .............................................................................................73 促銷管理模塊 .............................................................................................77 購物會員訂購管理 ............................................................................................81 購物管理 .....................................................................................................81 產(chǎn)品訂購功能 .............................................................................................81 訂單處理 .....................................................................................................85 關于物流配送的說明 .................................................................................88第 6 章 網(wǎng)站運營推廣方案 ........................................................................................90 網(wǎng)站運營推廣目標和計劃建議 .......................................................................90 第一階段：打響品牌，贏得口碑 .............................................................90 第二階段：成為行業(yè)內(nèi)知名網(wǎng)站 .............................................................91 第三階段：成為行業(yè)領先者 .....................................................................91第 7 章 網(wǎng)站安全防范 ................................................................................................92 網(wǎng)站運行安全防范措施 ....................................................................................92 概述 .............................................................................................................92 安全總述 ........................................