【正文】 200 噸 茶 葉 精 深 加 工 新 建 項 目 可行性研究報告目 錄第一章 總 論 .......................................................................................1 項目概要 ........................................................................................................................1 項目單位基本情況 ....................................................................................................1 項目建設內容 ............................................................................................................1 項目建設方案 ............................................................................................................1 投資概算及資金來源 ................................................................................................1 投資概算 .................................................................................................................1 資金來源 .................................................................................................................1 主要技術經濟指標 ....................................................................................................2 主要技術指標 .........................................................................................................2 主要經濟指標 .........................................................................................................2 可行性研究報告編制依據 ............................................................................................2 綜合評價 ........................................................................................................................2 項目建設的必要性 ....................................................................................................2 可行性 ........................................................................................................................3 風險評估 ....................................................................................................................3 結論與建議 ....................................................................................................................3第二章 背景及必要性 ...........................................................................5 項目建設背景 ................................................................................................................5 項目建設的必要性 ........................................................................................................6 是項目區(qū)農業(yè)和農村經濟結構戰(zhàn)略性調整的需要 ................................................6 是增加農民收入、解決“三農”問題的需要 ..............................................................7 是提高農業(yè)科技含量和培植龍頭企業(yè)，推進農業(yè)產業(yè)化經營的需要 ...................7 是滿足市場日益增長和實現(xiàn)企業(yè)服務社會能力的需要 ........................................8第三章 建設條件 ...................................................................................9 項目區(qū)概況 ....................................................................................................................9 地理位置及區(qū)域范圍 ................................................................................................9　自然資源狀況 .............................................................................................................9　社會經濟狀況 ...........................................................................................................10 項目關聯(lián)產業(yè)的發(fā)展狀況 ......................................................................................10　項目建設地點選擇 ...................................................................................................11　項目實施的有利條件 ..................................................................................................11　政策環(huán)境 ...................................................................................................................11 資源優(yōu)勢 ..................................................................................................................11 科技開發(fā)能力 ..........................................................................................................12 基礎設施條件 ..........................................................................................................12 主要障礙因素及解決方案 ..........................................................................................13 主要障礙因素 ..........................................................................................................13 主要障礙因素的解決方案 ......................................................................................13第四章 建設單位基本情況 .................................................................15 建設單位概況 ..............................................................................................................15 研發(fā)能力 ......................................................................................................................15 企業(yè)財務狀況 ..............................................................................................................16 法人代表基本情況 ......................................................................................................16第五章　 市場分析與銷售方案 .............................................................17　市場分析 ......................................................................................................................17　項目產品市場供求現(xiàn)狀 ...........................................................................................17　市場前景分析 ...........................................................................................................18　項目產品的市場競爭優(yōu)勢分析 ...............................................................................18　銷售策略、方案和營銷 模式 .......................................................................................19 銷售策略 ..................................................................................................................19　品牌策略 ................................................................................................................19　宣傳策略 ................................................................................................................19　定價策略 .........