【正文】 Case 028 Mechanism Consumer Benefit Consumer value Value for object Just fit Incontrol Selfesteem ???? ??? ??? ???? ?? ??? ??? ??? ???? ??? ??? ?? ?? Communication Concept Communication Concept Different Benefit relation Concept ????? ?? ??? 文化?? ????? ??? ?? ??? ??? ?? ?? ?? ?? ?? ??? ??? ??? ?? ??? ????? ?? ???? ??? ??? ?? ?? ?? ????? ??? Name? ???? ??? Case 030 Brand image New Brand Direction ? ? ? ? ? ? Brand Naming ? ? ? ? ? ? ? ? ? ? ? ? Case 031 ??? BRAND IMAGE ??? ??? ?? ??? ??? ??? ?? ??? ????? ?? ???? ??? ??? ?? ?? ?? ????? ??? Name? ???? ??? Case 032 L E S S M O R E Young age customer Senile change of brand Old age customer Case 033 sales promotion advertising Public relations Promotion Case 034 Purchase Ticket Ticket Barcode Onsite Purchase Mobile Mobile reservation Regular reservation Print At Home Constant Monitoring of Entrance And Exit Inter reservation Mobile Print At Home Gate Bar Code reading ???? ??? A brand ??? ??? ???? 2022. 10. 20 ~ 21 ???? ?? ???? ?? ?? Case 036 IDC Center Main server 10Mbps Academy Town B client Town A client 10Mbps 10Mbps Star Topology Case 037 Communication Concept Different Benefit relation Concept Case 038 ERM SRM Service Coverage PRM Enterprise Risk Management Partner Relationship Management Supplier Relations Management Self Assessment Business Risk Model solutions IT application Purchase Intelligence Case 039 Benefit Relation Different Concept Case 040 36% 47% 17% 27% ????? ?? 30% ??? ??? 40% ??? ??? Case 041 ??? ??? ??? ?? ??? ??? ??? ?? ??? ????? ?? ???? ??? ??? ?? ?? ?? ????? ??? Name? ???? ??? Case 042 convenience practicality specialty New Brand ?? ???? ?????? ?? ??? ????? ???? ?? ?? ??????? ????? ???? ??? ??? ??? ???? ???? ?? ?????? ?? ?? ???? ???? ??? ??? ???? ??? ??? ???? ?? . Case 043 Thinker Learnfeeldo Informative Feeler Feellearndo Affective Doer Dolearnfeel Habit formation Reactor dofeellearn Self satisfaction 40% 15% 20% 25% Case 044 Maturity stage Growth stage Introduction stage PLC Decline stage Case 045 Client Orientation Media Promotion Client ??? ?? Agency ?? ?? /???? Agency Client Concept?? ?? /?? /ideation Planning Production Execution Case 046 4PS ?? 銳普 PPT論壇 chinakui收集 Case 047 Product Price Promotion Place The process of planning and executing the conception pricing, promotion and distribution of goods, services and ideas to create exchange that satisfy individual and anizational objects. Marketing DD% BB% CC% AA% step3 BOOM UP step1 BOOM UP Brand Essence fantasy Personality older | successful | attractive Values express self | confident Benefits fashionable look fits mood Brand strategy ??? , ? ??? ???? ?? ?? ?? ????? ???? ?? ??? ?? ???? ???? ??? ??? ??? ??? ?? ?? ??? ?? ? ??? ?? ??? ??? (differentiation)? ?? ??? ???? ???? . ???? , ??? ??? ?? ?? ?? ???? ?? ?? ?? ??? ?? ??? ??? ??? ??? ???? ??? ??? , ? ???? ?? ??? ??? ???? ?? ??? ??? ????? . ?? – ??? ???? Client ??? ?? Agency ?? ?? /???? Agency Client C