【正文】 海外 3G 運(yùn)營(yíng)標(biāo)桿案例研究與競(jìng)爭(zhēng)分析2022 年 8 月2 / 144網(wǎng)舟咨詢(xún)專(zhuān)注于中國(guó)電信、互聯(lián)網(wǎng)市場(chǎng)，致力于為電信、互聯(lián)網(wǎng)產(chǎn)業(yè)鏈成員及國(guó)內(nèi)外投資、研究機(jī)構(gòu)提供高質(zhì)量的市場(chǎng)研究與咨詢(xún)、創(chuàng)新咨詢(xún)、戰(zhàn)略咨詢(xún)與顧問(wèn)服務(wù)。同時(shí)，基于領(lǐng)先的信息采集系統(tǒng)和數(shù)據(jù)挖掘技術(shù)，結(jié)合專(zhuān)業(yè)研究能力，網(wǎng)舟咨詢(xún)?yōu)榭蛻?hù)提供專(zhuān)業(yè)化的市場(chǎng)跟蹤和監(jiān)測(cè)信息服務(wù)。依托國(guó)內(nèi)外資深的電信、互聯(lián)網(wǎng)咨詢(xún)專(zhuān)家團(tuán)隊(duì)，網(wǎng)舟咨詢(xún)具有豐富的實(shí)戰(zhàn)經(jīng)驗(yàn)與研究咨詢(xún)案例積累，曾為國(guó)內(nèi)外多家電信運(yùn)營(yíng)商以及知名 IT、電信企業(yè)提供各種研究、咨詢(xún)和顧問(wèn)服務(wù)。網(wǎng)舟咨詢(xún)長(zhǎng)期倡導(dǎo)并深挖“新電信咨詢(xún)”和“創(chuàng)新咨詢(xún)” ，致力于協(xié)助產(chǎn)業(yè)變革中的企業(yè)，充分把握產(chǎn)業(yè)、技術(shù)、業(yè)務(wù)、商業(yè)模式、服務(wù)等方面的創(chuàng)新，幫助客戶(hù)實(shí)現(xiàn)最大的價(jià)值。eShip Consulting is the leading research and consulting provider focusing on the Chinese tele, inter and digital entertainment markets. We mit ourselves to providing market research, marketing, innovation and strategy consulting, plus other related advisory services. Also, eShip will supply the professional services of market tracking and information monitoring of the key tele industry players, based on our advanced information tracking system and unparalleled digital data mining technology.eShip has rich practical experience and a large history of research and consulting cases, provided by a professional and dedicated staff of international tele consultants. We have also provided a number of research, consulting and advisory services to both local and international operators, and wellknown IT and tele corporations.eShip Consulting always advocate New Tele Consulting and Innovation. We dedicate ourselves to assisting corporations in change management and grasping innovation, in terms of technology, operations, business models, and services, and thus helping the customer to realize the maxim value for their business.北京市西城區(qū)黃寺大街 26 號(hào)德勝置業(yè)大廈五號(hào)樓 501 室 郵編 100011Floor 9th, Construction Engineering Plaza Building ANo. 1 Guang Lian Rd, Xuanwu District, Beijing China, 100011 Tel：+8610 82809384 Fax：+8610 82809384 25 Copyright 169。 2022 eShip? United Technology (Beijing) Co., Ltd. ALL Rights Reserved3 / 144目錄 Table of Contents目錄 TABLE OF CONTENTS ..............................................................................................................3圖表目錄 LIST OF FIGURES ...............................................................................................................7執(zhí)行摘要 EXECUTIVE SUMMARY ...................................................................................................9第一章 NTT DOCOMO ................................................................................................................................10 公司背景及 3G 發(fā)展歷程 ............................................................................................................10 公司背景 ................................................................................................................................10 3G 發(fā)展歷程 ..........................................................................................................................10 3G 網(wǎng)絡(luò)建設(shè) ...............................................................................................................................11 網(wǎng)絡(luò)建設(shè)現(xiàn)狀 .......................................................................................................................11 網(wǎng)絡(luò)建設(shè)不同階段策略 .......................................................................................................12　 3G 用戶(hù)發(fā)展 ..............................................................................................................................15　 用戶(hù)規(guī)模及增長(zhǎng)趨勢(shì) .........................................................................................................15 用戶(hù) ARPU 值變化 ...............................................................................................................17 市場(chǎng)推廣策略 .......................................................................................................................17　 3G 業(yè)務(wù)發(fā)展 ..............................................................................................................................20 3G 業(yè)務(wù)分類(lèi) ..........................................................................................................................20 業(yè)務(wù)發(fā)展策略 .......................................................................................................................22 典型 3G 業(yè)務(wù)介紹 ................................................................................................................24 產(chǎn)業(yè)鏈合作策略 ..........................................................................................................................27 終端策略 ...............................................................................................................................27 價(jià)值鏈和合作策略 ................................................................................................................29 NTT DOCOMO 3G 發(fā)展啟示 .........................................................................................................30第二章 KDDI ............................................................................................................................................35 公司背景及 3G 發(fā)展歷程 ............................................................................................................35 公司背景 ...............................................................................................................................35 3G 發(fā)展歷程 ..........................................................................................................................35 網(wǎng)絡(luò)建設(shè) ......................................................................................................................................35　 3G 用戶(hù)發(fā)展 ..............................................................................................................................37　 用戶(hù)規(guī)模及增長(zhǎng)趨勢(shì) .........................................................................................................37 市場(chǎng)推廣策略 .......................................................................................................................38　 3G 業(yè)務(wù)發(fā)展 ..............................................................................................................................40 業(yè)務(wù)分類(lèi) ....