【正文】 I常州奧林匹克花園 ——發(fā) 展策劃 報(bào) 告目 錄第一部分：市場調(diào)查研究 ......................................................................................21 常州市宏觀環(huán)境研究 .........................................................................3 常州市簡介 ........................................................................................................3 人口環(huán)境 ............................................................................................................4 文化環(huán)境 ............................................................................................................5 政策環(huán)境 ............................................................................................................6 交通環(huán)境 .............................................................................................................6 經(jīng)濟(jì)環(huán)境 ............................................................................................................7 投資環(huán)境 .............................................................................................................82 常州市房地產(chǎn)市場研究 .....................................................................9 常州市房地產(chǎn)市場概況 ....................................................................................9 供應(yīng)方面： .............................................................................................9 需求方面： ...........................................................................................10 消費(fèi)方面： ...........................................................................................10 前景方面： ...........................................................................................10 常州市房地產(chǎn)市場現(xiàn)狀 ..................................................................................11 開發(fā)現(xiàn)狀 ...............................................................................................11 銷售現(xiàn)狀 ...............................................................................................12 常州市房地產(chǎn)住宅市場現(xiàn)狀 ...........................................................................13 住宅市場板塊分析 ...............................................................................13 住宅市場產(chǎn)品特點(diǎn)分析 .......................................................................16 常州住宅項(xiàng)目綜合分析 .......................................................................20 住宅市場的主流產(chǎn)品 ...........................................................................23 住宅市場的空缺產(chǎn)品 ...........................................................................23 常州市住宅消費(fèi)市場研究 ...................................................................35 房地產(chǎn)市場現(xiàn)狀總結(jié) ......................................................................................44 住宅市場發(fā)展趨勢 ..........................................................................................47第二部分：項(xiàng)目定位 ............................................................................................49 ...........................................................................50 項(xiàng)目簡介 ...........................................................................................................50 項(xiàng)目所在區(qū)域 ........................................................................................50II常州奧林匹克花園 ——發(fā) 展策劃 報(bào) 告 項(xiàng)目宗地概況： ....................................................................................51 項(xiàng)目區(qū)域分析 ...................................................................................................51 交通狀況分析 ........................................................................................51 居住條件分析 ........................................................................................52 區(qū)域居住趨勢分析 ................................................................................53 項(xiàng)目開發(fā)條件分析 ...........................................................................................54 結(jié)論 ...................................................................................................................54 項(xiàng)目開發(fā)建議 ...................................................................................................542 項(xiàng)目競爭力分析 ...............................................................................54 項(xiàng)目條件和資源分析 .......................................................................................54 項(xiàng)目條件分析 ........................................................................................55 項(xiàng)目資源分析 ........................................................................................55 結(jié)論： ....................................................................................................56 市場競爭態(tài)勢分析 ...........................................................................................57 各板塊現(xiàn)狀及趨勢 ................................................................................57 板塊間競爭分析及競爭趨勢 ................................................................58 板塊內(nèi)競爭分析 ....................................................................................61 可類比項(xiàng)目分析 ....................................................................................63 主要競爭對手分析 ................................................................................66 項(xiàng)目 SOWT 分析 .............................................................................................69 項(xiàng)目優(yōu)勢分析 ........................................................................................69 項(xiàng)目劣勢 ................................................................................................69 項(xiàng)目機(jī)會(huì) ................................................................................................70 項(xiàng)目風(fēng)險(xiǎn) ................................................................................................70 項(xiàng)目競爭力 ......................................................................................................71 挖掘優(yōu)勢和把握機(jī)會(huì) ............................................................................71 化解劣勢和規(guī)避風(fēng)險(xiǎn) ............................................................................71 結(jié)論 ...............................................................