【正文】 I常州奧林匹克花園 ——發(fā) 展策劃 報 告目 錄第一部分：市場調(diào)查研究 ......................................................................................21 常州市宏觀環(huán)境研究 .........................................................................3 常州市簡介 ........................................................................................................3 人口環(huán)境 ............................................................................................................4 文化環(huán)境 ............................................................................................................5 政策環(huán)境 ............................................................................................................6 交通環(huán)境 .............................................................................................................6 經(jīng)濟環(huán)境 ............................................................................................................7 投資環(huán)境 .............................................................................................................82 常州市房地產(chǎn)市場研究 .....................................................................9 常州市房地產(chǎn)市場概況 ....................................................................................9 供應方面： .............................................................................................9 需求方面： ...........................................................................................10 消費方面： ...........................................................................................10 前景方面： ...........................................................................................10 常州市房地產(chǎn)市場現(xiàn)狀 ..................................................................................11 開發(fā)現(xiàn)狀 ...............................................................................................11 銷售現(xiàn)狀 ...............................................................................................12 常州市房地產(chǎn)住宅市場現(xiàn)狀 ...........................................................................13 住宅市場板塊分析 ...............................................................................13 住宅市場產(chǎn)品特點分析 .......................................................................16 常州住宅項目綜合分析 .......................................................................20 住宅市場的主流產(chǎn)品 ...........................................................................23 住宅市場的空缺產(chǎn)品 ...........................................................................23 常州市住宅消費市場研究 ...................................................................35 房地產(chǎn)市場現(xiàn)狀總結(jié) ......................................................................................44 住宅市場發(fā)展趨勢 ..........................................................................................47第二部分：項目定位 ............................................................................................49 ...........................................................................50 項目簡介 ...........................................................................................................50 項目所在區(qū)域 ........................................................................................50II常州奧林匹克花園 ——發(fā) 展策劃 報 告 項目宗地概況： ....................................................................................51 項目區(qū)域分析 ...................................................................................................51 交通狀況分析 ........................................................................................51 居住條件分析 ........................................................................................52 區(qū)域居住趨勢分析 ................................................................................53 項目開發(fā)條件分析 ...........................................................................................54 結(jié)論 ...................................................................................................................54 項目開發(fā)建議 ...................................................................................................542 項目競爭力分析 ...............................................................................54 項目條件和資源分析 .......................................................................................54 項目條件分析 ........................................................................................55 項目資源分析 ........................................................................................55 結(jié)論： ....................................................................................................56 市場競爭態(tài)勢分析 ...........................................................................................57 各板塊現(xiàn)狀及趨勢 ................................................................................57 板塊間競爭分析及競爭趨勢 ................................................................58 板塊內(nèi)競爭分析 ....................................................................................61 可類比項目分析 ....................................................................................63 主要競爭對手分析 ................................................................................66 項目 SOWT 分析 .............................................................................................69 項目優(yōu)勢分析 ........................................................................................69 項目劣勢 ................................................................................................69 項目機會 ................................................................................................70 項目風險 ................................................................................................70 項目競爭力 ......................................................................................................71 挖掘優(yōu)勢和把握機會 ............................................................................71 化解劣勢和規(guī)避風險 ............................................................................71 結(jié)論 ...............................................................