20xx-20xx烏克蘭快速消費(fèi)品市場(chǎng)趨勢(shì)分析報(bào)告ppt(已修改)
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【正文】 1 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 Key Trends on Ukrainian FMCG Markets: 20222022 GfK Ukraine Kiev, 26 October 2022 GfK Ukraine Lesy Ukrainki bulv. 34, office 601 Kiev, Ukraine Tel. +380 44 2300260 2 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 Agenda Agenda GfK at a glance How FMCG market has reacted to crisis? How is the new Household basket? 1 2 3 3 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 GfK at a glance 1 4 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 GfK Group’s : 4th largest market research pany worldwide Sales EUR 1,220 million (prior year +%) Organic growth: % Employees 9,692 fulltime staff. Services ? Comprehensive information services on consumer goods, healthcare, technical goods, media and services markets. ? Research knowhow. ? Marketing consultancy. Network 155 panies cover 114 countries. Market position 4th largest in in the world. Market position market research pany in Central and Eastern Europe. 5 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 GfK Ukraine history GfK Ukraine is the leader of market research industry in Ukraine 170 people employed fulltime over 900 interviewers nationwide 200 operators of CATI studio 28 regional supervisors 3154 outlets in retail panel 2022 GfKUSM renamed to GfK Ukraine。 GfK Ukraine won a tender on a TAM panel for 20222022 2022 Launching GfK’s Retail amp。 Technology Panel in Ukraine 2022 1995 USM was founded as an independent private market research agency. 6 people。 room – 18 Became one of leading market research panies in Ukraine 1997 Launching CAPI for the first time in Ukraine Launching CATI studio 2022 Launching of Ukraine’s first Household Panel (ConsumerScan) 1999 GfKUSM won a tender on a TAM panel for 20222022 2022 6 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 Data collection for manufacturers/ retailers of audio and video appliances, major and small domestic appliances, puter and telemunication hardware, photo equipment. GfK Ukraine: Structure Custom Research Retail and Technology Customized research in different spheres。 continuous tracking and analysis of purchasing decisions. Pilot research, Image research, brand positioning, New product/trade mark launch, Testing of elements of marketingmix. Standardized information for TV market players. Media Research 7 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 How FMCG market has reacted to crisis? 2 8 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 20222022” Sabine JANNET 26 October 2022 01.01.200715.01.200729.01.200712.02.200726.02.200712.03.200726.03.200709.04.200723.04.200707.
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