20xx新歐寶發(fā)布會(huì)方案方案(已修改)
2025-04-25 22:51 本頁(yè)面
【正文】 New Opel Antara Launch Proposal Prepared by Shunya Advertising Opel Mother Brand Who are the Opel Owners ? They want an original German brand that has great quality and with deep rooted ? They don’t want a car that can be seen on the road all the time. They want to be secluded, but also low key. ? Great demand for their life style, but don’t want to go with the crowd ? They believe car reflects the person who drive them. So it must have character and personality ? They look for nothing less, don’t sacrifice quality for value. They are: ? Existing Opel owners who are looking to purchase another car in next 12 months ? Domestic German brand owners who are looking to upgrade to a true authentic German product ? First time car buyers who are looking for high quality products with good German engineers ? They are in 2540 years old, highly educated, looking for quality more than quantity, and are worldly Opel Brand House Emotional + Rational Fresh Thinking, Better Car Design German Engineer Safety Quality 百年歐寶，堅(jiān)持德國(guó)決不妥協(xié)的造車(chē)?yán)砟詈凸に?，融匯日耳曼極致科技與實(shí)用美學(xué)的造車(chē)智慧，致力讓更多人享用，本著“善用能源打造”概念，配置先進(jìn)科技和理念的好車(chē) ―― 歐洲之寶 Monocab design/ safety features/ imported quality/ dynamic design/ affordable hitech Driving Pleasure Expanding the Product Lines OPEL Astra Zafira Antara Astra 5D Astra GTC Astra GTC Pano Astra TwinTop Astra A ＋ Astra TwinTop GTC Panorama Zafira 3piece hardtop Wide screen sunroof Flex7 New Product Vision ?With the new model introductions, that emphasize on flexible space utilization and high efficient output to present to market about our value of “engineered to energize” ?The new models will also bee the new Opel faces to reach out to more Opel target audiences. Antara Positioning 8 3 2 , 2 6 85 5 , 4 6 42 4 , 1 6 63 1 , 7 1 73 3 , 6 5 22 4 , 6 2 22 3 , 4 6 01 8 , 4 9 63 7 , 2 3 77 0 , 7 7 49 4 , 4 2 94 , 0 3 35 , 5 6 39 , 4 6 41 7 , 7 9 63 2 , 8 8 64 , 0 4 54 , 3 3 34 , 4 3 46 , 4 4 95 , 1 4 83 0 , 0 1 34 0 , 7 4 84 2 , 8 9 61 4 7 , 6 4 38 , 2 0 63 1 , 3 4 85 3 , 1 9 73159 , 0 6 37 , 6 4 49 , 4 9 41 9 , 9 9 905 0 , 0 0 01 0 0 , 0 0 01 5 0 , 0 0 02 0 0 , 0 0 02 5 0 , 0 0 03 0 0 , 0 0 03 5 0 , 0 0 04 0 0 , 0 0 02022 2022 2022 2022 2022S m a l l S U VC o m p a c t L o w S U VC o m p a c t H i g h S U VM e d i u m L o w S U VM e d i u m H i g h S U VL a r g e S U VL u x u r y S U V 5 years of continuous segment growth (數(shù)據(jù)資料來(lái)源： SGM 歷年銷(xiāo)售數(shù)據(jù) ) 3 2 ,2 6 85 5 ,4 6 42 4 ,1 6 6 3 1 ,7 1 73 3 ,6 5 22 4 ,6 2 22 3 ,4 6 01 8 ,4 9 63 7 ,2 3 77 0 ,7 7 49 4 ,4 2 94 ,0 3 35 ,5 6 39 ,4 6 41 7 ,7 9 63 2 ,8 8 64 ,0 4 54 ,3 3 34 ,4 3 46 ,4 4 95 ,1 4 83 0 ,0 1 34 0 ,7 4 84 2 ,8 9 61 4 7 ,6 4 38 ,2 0 63 1 ,3 4 85 3 ,1 9 73159 ,0 6 37 ,6 4 49 ,4 9 41 9 ,9 9 905 0 ,0 0 01 0 0 ,0 0 01 5 0 ,0 0 02 0 0 ,0 0 02 5 0 ,0 0 03 0 0 ,0 0 03 5 0 ,0 0 04 0 0 ,0 0 02022 2022 2022 2022 2022S m a ll S U VC o m p a c t L o w S U VC o m p a c t H ig h S U VM e d iu m L o w S U VM e d iu m H ig h S U VL a r g e S U VL u x u r y S U V Units Nissan qashqai – 逍客 “都市游牧人” ——在城市中生活追求自我、打破常規(guī)。 Honda CRV 睿力和一 鋒芒勁現(xiàn) (強(qiáng)調(diào)時(shí)尚與科技 ) Toyota – RAV4 城市四驅(qū)車(chē) RAV4以時(shí)尚的外型和出眾的性能，靈敏地穿梭于現(xiàn)代都市中。無(wú)論任何地點(diǎn)，都完美映襯駕駛者獨(dú)特的品味與個(gè)性。 Chevrolet – Captiva body copy——城市是一個(gè)舞臺(tái)；城市是一扇窗；城市是一座樂(lè)園；城市是一個(gè)運(yùn)動(dòng)場(chǎng)；城市是一座競(jìng)技場(chǎng)； 廣告片 slogan——征服，不簡(jiǎn)單！擁有，不簡(jiǎn)單！分享，不簡(jiǎn)單！自由，其實(shí)很簡(jiǎn)單！ Consumers are looking for something when buying a SUV Driving pleasure Aesthetic look Individual Freedom Going anywhere Sit high and look down Leisure SUV For
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