【正文】 地博 都江堰地產(chǎn)項(xiàng)目前期策劃報(bào)告 目 錄第一篇、市場(chǎng)透析 ___________________________________________________________________________________5第一章、都江堰城市概況 _______________________________________________________________________________________________6一、 城市區(qū)位 ____________________________________________________________________________________6二、 城市性質(zhì) ____________________________________________________________________________________7三、 城市規(guī)模 ____________________________________________________________________________________7四、功能定位 ____________________________________________________________________________________7五、 城市交通 ____________________________________________________________________________________7六、經(jīng)濟(jì)水平 ____________________________________________________________________________________8七、支柱產(chǎn)業(yè) ____________________________________________________________________________________8八、發(fā)展目標(biāo) ____________________________________________________________________________________8九、總體策略 ____________________________________________________________________________________9十、交通規(guī)劃 ____________________________________________________________________________________9第二章、都江堰房地產(chǎn)概況 ___________________________________________________________________________________________10一、都江堰房地產(chǎn)整體市場(chǎng)狀況 ___________________________________________________________________10二、都江堰房地產(chǎn)板塊分析 _______________________________________________________________________12三、典型樓盤分析 _______________________________________________________________________________15第二篇、項(xiàng)目分析 __________________________________________________________________________________35第一章 項(xiàng)目概況 ______________________________________________________________________________________________________36一、項(xiàng)目指標(biāo)及現(xiàn)狀 _____________________________________________________________________________36二、項(xiàng)目四至情況 _______________________________________________________________________________38三、地塊價(jià)值分析 _______________________________________________________________________________39四、項(xiàng)目 SWOT 分析 _____________________________________________________________________________40五、項(xiàng)目發(fā)展戰(zhàn)略 _______________________________________________________________________________43第三篇、項(xiàng)目定位 __________________________________________________________________________________44第一章 ___________________________________________________________________________________________________項(xiàng)目定位思考 45一、客戶再分析 _________________________________________________________________________________45二、區(qū)域再分析 _________________________________________________________________________________45三、項(xiàng)目再分析 _________________________________________________________________________________46四、定位提升 ___________________________________________________________________________________47第二章 ________________________________________________________________________________________________________客戶定位 48一、都江堰居住熱點(diǎn)分析 _________________________________________________________________________48二、片區(qū)樓盤客戶分析 ___________________________________________________________________________49三、本項(xiàng)目客戶定位 _____________________________________________________________________________50四、客戶特征描述 _______________________________________________________________________________51第三章 ________________________________________________________________________________________________________產(chǎn)品定位 52一、物業(yè)類型（功能）定位 _______________________________________________________________________52二、開(kāi)發(fā)檔次定位 _______________________________________________________________________________52三、物業(yè)組合定位 _______________________________________________________________________________53四、戶型定位 ___________________________________________________________________________________54五、形象定位 ___________________________________________________________________________________57六、案名建議 ___________________________________________________________________________________58七、價(jià)格預(yù)估 ___________________________________________________________________________________59第四篇、物業(yè)發(fā)展建議 ______________________________________________________________________________60第一章 項(xiàng)目規(guī)劃及設(shè)計(jì)建議 __________________________________________________________________________________________61一、項(xiàng)目規(guī)劃設(shè)計(jì)要點(diǎn) ___________________________________________________________________________61二、規(guī)劃設(shè)計(jì)原則 _______________________________________________________________________________62三、項(xiàng)目規(guī)劃主題 _______________________________________________________________________________63四、項(xiàng)目規(guī)劃布局 _______________________________________________________________________________64五、 戶型分布建議 _______________________________________________________________________________65六、建筑風(fēng)格建議 _______________________________________________________________________________66七、細(xì)部亮點(diǎn)制造 _______________________________________________________________________________67第二章 _____________________________________________________________________________________________________戶型設(shè)計(jì)建 68一、戶型設(shè)計(jì)要點(diǎn) ____________________________________