思科fy04q3核心技術(shù)公關(guān)推廣計(jì)劃書(已修改)
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【正文】 1 169。 2022 Cisco Systems, Inc. All rights reserved. Session Number Presentation_ID Cisco Core Technical FY04 Q3 PR Plan BFC Dec 29. 2022 2 169。 2022 Cisco Systems, Inc. All rights reserved. Presentation_ID Content ? Where are we today ? Where will we get there ? How will we get there Where are we today 3 169。 2022 Cisco Systems, Inc. All rights reserved. Presentation_ID 4 169。 2022 Cisco Systems, Inc. All rights reserved. Presentation_ID Cisco PR AnalysisMedia Coverage Analysis Clipping summary0100200300400500600CiscoHuaweiNortelJuniperAvayaLucent3ComCisco 359 272 484Huawei 254 136 273Nortel 240 81 136Juniper 20 19 20Avaya 52 42 57Lucent 85 104 1713Com 67 61 26Sept Oct Nov? In November, Cisco enhanced its media coverage fastest. ?In Dec tech 的傳播量很大 主要原因事件驅(qū)動(dòng)世界 ATM發(fā)布 Core Tech Roadshow Cisco 12800 launch Media Requirement45%55%Core TechATamp。MProduct Cat 6500 Cat 2970 Cisco 12800 Cisco 7600 FSB Solution Cisco 12800 background FSB update briefing IPV6 3/7交換 Core tech requirement 5 169。 2022 Cisco Systems, Inc. All rights reserved. Presentation_ID Cisco PR AnalysisMedia Coverage Analysis 050100150200250300350400450North ChinaEast ChinaSouth ChinaWest ChinaNorth China 292 204 401East China 15 19 20South China 23 22 26West China 29 27 37Sept Oct Nov83%4%5%8%N o rt h C h i n aEa st C h i n aSo u t h C h i n aW e st C h i n aBy now, North China is the hub for PR activities 050100150200250300350400450Sept Oct NovBesides North China, West China’s media coverage increased more than other areas. Media coverage by region 6 169。 2022 Cisco Systems, Inc. All rights reserved. Presentation_ID Cisco PR AnalysisMedia Coverage Analysis Corporate26%Cisco Others8%Cisco Worldwide32%Cisco Tech Solution7%SP14%LEG6%FSI5% Channel0%Commercial2%Cisco worldwide gets much attention, keeping balance with local news. Channel is ignored to some extent. Cisco voice in industry is still not loud enough. 050100150200250SepOtcNovSep 36 34 79 40 162 8
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