【正文】 1中原地產(chǎn)東麗新新家園項目天津市場供應研究報告2第一部分、天津供應市場研究 ..................................................................................................................3一、供應調研背景及中原研究思路 ..........................................................................................................3調研背景 ...............................................................................................................................3調研目的 ...............................................................................................................................3調研對象 ...............................................................................................................................3二、天津市土地市場供應分析 ..................................................................................................................4土地市場現(xiàn)狀 .......................................................................................................................42022 年度土地供應分析 ......................................................................................................6三、天津市房地產(chǎn)總體供應情況 ..............................................................................................................9天津市房地產(chǎn)供應總量 .......................................................................................................9天津市房地產(chǎn)市場價格狀況 .............................................................................................11天津市房地產(chǎn)市場銷售量 .................................................................................................13四、天津市房產(chǎn)市場分析 ........................................................................................................................15商品房市場概述 .................................................................................................................15市場情況分類評價 .............................................................................................................17五、中高檔住宅市場供應 ........................................................................................................................19總供應量情況 .....................................................................................................................19銷售狀況 .............................................................................................................................19產(chǎn)品特點 .............................................................................................................................20第二部分、供應市場專項調研分析 ........................................................................................................21一、調研說明 ............................................................................................................................................21 ...............................................................................................................................21樣本的選擇 .........................................................................................................................21調研目的和分析方法 .........................................................................................................23二、高檔公寓項目分析 ............................................................................................................................23高檔公寓項目綜合品質評價 .............................................................................................25高檔公寓項目供應量分析 .................................................................................................26高檔公寓項目產(chǎn)品分析 .....................................................................................................28高檔公寓項目價格與銷售情況 .........................................................................................44項目形象與宣傳推廣 .........................................................................................................54高檔公寓項目客群分析 .....................................................................................................54三、別墅項目分析 ....................................................................................................................................55別墅項目綜合品質評價 .....................................................................................................56別墅項目供應量分析 .........................................................................................................58別墅項目產(chǎn)品分析 .............................................................................................................613別墅項目優(yōu)勢、劣勢分析 .................................................................................................78別墅項目價格與銷售 .........................................................................................................80別墅項目形象與宣傳推廣 .................................................................................................89別墅項目客群分析 .............................................................................................................90第三部分、個案項目分析 ........................................................................................................................91一、個案項目的選擇 ................................................................................................................................91二、個案項目分析 ....................................................................................................................................91萬科花園新城三期—— 美樹麗舍 .....................................................................................91半島藍灣 .............................................................................................................................97蒙地卡羅 ...........................................................................................................................104第四部分、結論 ......................................................................................................................................113一、總體供應量及供應結構 ..............................................................................