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【正文】 CONTENTSIntroductionPART 1: UNDERSTANDING MARKETING MANAGEMENTChapter 1: Defining Marketing for the 21st Century 1 Chapter 2: Developing Marketing Strategies and Plans 31PART 2: CAPTURING MARKETING INSIGHTSChapter 3: Gathering Information and Scanning the Environment 60Chapter 4: Conducting Marketing R
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