kotler_intro_tif_marketingmanagement習題(已修改)
2025-01-26 21:16 本頁面
【正文】 INTRODUCTIONWele to the Test Item File for Philip Kotler and Kevin Lane Keller’s Marketing Management, 12th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the twelfth edition of the Test Item File is a section dedicated entirely to application questions. This section, available in each chapter of the test bank, offers reallife situations that take students beyond basic chapter concepts and vocabulary covered in the General Concept section, and asks them to apply marketing skills. Additionally, this section assists in assessing the students’ knowledge of applicationoriented material from the various chapters. Each chapter in the Test Item File contains 150 questions, with the
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