kotler15_basic_marketingmanagement課件(已修改)
2025-10-25 15:18 本頁面
【正文】 MARKETING MANAGEMENT 12th edition 15 Designing and Managing Value Networks and Channels Kotler Keller 152 Chapter Questions ? What is a marketing channel system and value work? ? What work do marketing channels perform? ? How should channels be designed? ? What decisions do panies face in managing their channels? ? How should panies integrate channels and manage channel conflict? ? What is the future for emerce? 153 Marketing Channels Sets of interdependent anizations involved in the proces
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