communicationstrategy中山大學商務(wù)溝通(已修改)
2025-10-22 11:03 本頁面
【正文】 Communication Strategy 圖 1 管理溝通策略模型 Communicator strategy 溝通者策略 Audience strategy 受 眾策略 Purpose and style 目標與方式 Message strategy 信息策略 Channel choice strategy 渠道選擇策略 Culture strategy 文化策略 Purpose and Style of Communication ? Four major reasons for munication: ? Socializing, enjoyment ? Presenting information ? Gaining information ? Persuasion Style Selection 圖 2 溝通者策略的選擇 ? TELL: you are informing or explaining。 as a result of the munication, you want your audience to understand something you already know. No audience participation ? SELL: you are persuading。 as a result of the munication, you want your audience to do something different. ? CONSULT： you are conferring. You need some giveandtake with your audience. You want to learn from them, yet control the interaction somewhat. ? JOIN： you are collaborating. You and your audience are working together to e up with the content. In tell/sell situations: ? You have sufficient information ? You do not need to hear others’opinions, ideas, or inputs ? You need or want to control the message content yourself In consult/join situations: ? You do not have sufficient information ? You need to hear others’opinions, ideas, or inputs ? You need or want to involve your audience in ing up with the message content EXAMPLES OF OBJECTIVES AND STYLES C o m m u n i c a t i o n O b j e c t i v e C o m m u n i c a t i o n S t y l e A s a r e s u l t o f r e a d i n g t h i s m e m o , t h e e m p l o y e e s w i l l u n d e r s t a n d t h e b e n e f i t s p r o g r a m a v a i l a b l e i n t h i s c o m p a n y . A s a r e s u l t o f t h i s p r e s e n t a t i o n , m y b o s s w i l l l e a r n w h a t m y d e p a r t m e n t h a s a c c o m p l i s h e d t h i s m o n t h . TELL : I n t
教學課件相關(guān)推薦
鄂ICP備17016276號-1