【正文】 1 思源經(jīng)紈 萬科項(xiàng)目 操作 手冊 編撰：北京 公司 萬科事業(yè)部 修訂： 思源經(jīng)紈 研發(fā)支持中心 2020 年 12 月 2 目 錄 前言 ....................................................................................................................................................................................................................................................... 6 第一部分 萬科模式 建筑無限生活 .................................................................................................................................................................................................... 7 一、萬科概況 ............................................................................................................................................................................................................................... 7 （一）發(fā)展大事記 .................................................................................................................................................................................................................. 8 （二）資產(chǎn)不業(yè)務(wù) .................................................................................................................................................................................................................. 8 （三）萬科的與業(yè) .................................................................................................................................................................................................................. 9 （四） 獲獎(jiǎng)情況 .................................................................................................................................................................................................................... 11 （五）萬科的社會(huì) 公益活勱 ................................................................................................................................................................................................... 11 二、 萬科企業(yè)文化介紹 ..............................................................................................................................................................................................................12 （一）萬科核心價(jià)值觀 ——?jiǎng)?chuàng)造健康豐盛的人生 ...................................................................................................................................................................12 （二）萬科的宗旨 ——建筑無限生活 ....................................................................................................................................................................................13 （三）萬科的愿 景 ——成為中國房地產(chǎn)行業(yè)領(lǐng)跑者 ...............................................................................................................................................................13 三、綜述 .....................................................................................................................................................................................................................................14 第二部分 思源理念 ............................................................................................................................................................................................................................15 一、企業(yè)經(jīng)營理念 .......................................................................................................................................................................................................................15 二、企業(yè)核心價(jià)值觀 ...................................................................................................................................................................................................................15 三、向萬科學(xué)習(xí) ..........................................................................................................................................................................................................................16 第三部分 項(xiàng)目運(yùn)作流程 .....................................................................................................................................................................................................................17 一、項(xiàng)目前期籌備階段 ................................................................................................................................................................................................................17 （一）銷售部門工作 .............................................................................................................................................................................................................17 ...............................................................................................................................................................................................17 ......................................................................................................................................................................................................17 3 .........................................................................................................................................................................................................19 （二）策劃部門工作 .............................................................................................................................................................................................................20 ......................................................................................................................................................................................................20 ..................................................................................................................................................................................................21 .......................................................................................................