【正文】 本科生畢業(yè)論文外文翻譯 （ 2020 屆） 課題名稱： 基于行業(yè)區(qū)分的企業(yè)網(wǎng)站色彩設(shè)計(jì)的研究 學(xué)生姓名： 學(xué) 號(hào)： 202008301105 專業(yè)班級(jí)： 電子商務(wù) 081 班 指導(dǎo)教師： 姓名 學(xué)科 電子商務(wù) 職稱 講師 年 月 日 0 The impact of colour on Website appeal and users?cognitive processes Nathalie Bonnardel, Annie PiolatLudovic, Le Bigot Abstract:One of the challenges today in human–puter interaction is to design systems that are not only usable but also appealing to users. In order to contribute to meet this challenge, our general objective in the present study was to enhance current understanding of the perceptual features that favour users? interactions with Websites. This is a particularly important issue, as users? first impressions when they land on a site determine whether or not they stay on it. We conducted two experimental studies, focusing on one specific perceptual feature: Website colour. The first study investigated designers ?and users? preferred colours for a Web homepage. Although researchers generally flag up differences between designers and users, we found that the latter also had several favourite colours in mon. On the basis of these initial results, three colours were selected for a second study exploring colour in relation to an entire Website. The main originality of this second study lays in the fact that we used both subjective and objective measurements to gauge the impact of colour, analyzing not only users? judgments but also their Website navigation and the items of information they memorized. Results of this second study showed that colours were a determining factor in the way that users interacted with the Website. Their influence was also observed afterwards, when users were asked to exploit the information they had gleaned from the Website. As such, these findings will have a practical value for Website designers. Keywords: Colour appeal, Website design, Navigation, Usercentred design 1 Introduction The importance of visual perception in human– puter interaction (HCI) has long been acknowledged (., [1]). In the past, authors generally advocated a usercentred approach, putting forward ergonomic remendations, or “golden rules” [1,2]. These remendations tended to focus on users? cognitive and perceptualmotor abilities, rather than on what they felt when interacting with a system. Now, however, humans and their interactions with systems are increasingly being studied at three different levels: knowing, doing and feeling [3]. In recent years, the “feeling” level has bee a popular research topic in cognitive science and the science of design, with advances in our understanding of feelings, affects and emotions [4,5] having implications for the latter [6– 8]. When developing products or systems, designers have to e up with design solutions that are both novel and adapted to their future users [9,10]. This adaptation to future users must enpass several plementary aspects. Usability is no longer the ultimate goal for designers. New systems must also have an aesthetic value and inject a little fun and pleasure into people? s lives [7,11].In addition to their functional characteristics, 1 interactive systems must be regarded as conveying feelings through visual sensory modalities. In the present study, we sought to enhance current understanding of one perceptual feature, namely colour, in a type of interactive system where aesthetics and attractiveness constitute a particular challenge: the Website. Here, users? initial feelings are crucial, as it is during the first few seconds of interaction that users or ??visitors?? decide whether or not to continue navigating the Website [12– 14].Lindgaard et al. [15] showed that users? first impressions are constructed in about 50 ms and appear to be stable over time. They allow users to develop an aesthetic impression of the Web page,which influences their subsequent navigation. Since visitors? preferences are based on the Website? s aesthetic features [16,17], our objective was to analyze one particular perceptual feature that contributes considerably to first impressions: Website colour. Colours have the potential to affect our perceptions, emotional reactions and behavioural intentions [18]. However, little research has been done on the impact of colours in Interbased environments and only a handful of researchers have conducted studies on this topic in recent years ., [19,20]. With a view to filling this gap, the aim of our study was twofold: – identifying colours that Website designers and users find appealing。 – determining whether some colours favour Website visitors? navigation and cognitive processes. To this end, we carried out two experimental studies. The first one investigated the preferences expressed by designers and users when they were shown Website homepages in 23 different colours. The second one analyzed how the use of three different colours (selected on the basis of the results from the first study) in Website design influenced interactions between visitors and three different versions of the same Website. We argued that the role of colours is essential not only when accessing a site and navigating it, but also after the actual interaction has e to an end and users exploit the information they have just obtained from the site. Before describing these studies, we present their theoretical framework, in order to underline both the importance of perceptual and aesthetic features (., colours) in terms of the affects or emotions they convey, and their influence on users?interactions with systems. 2 Emotions, aesthetics and colours For years, researchers showed little or no interest in the possible lin