【正文】 .............................................................................. 6 （一）目標顧客及潛在顧客描述 ............................................................................................ 6 （二）企業(yè)預計市場占有率及前景 ........................................................................................ 6 （三） SWOT 分析 ..................................................................................................................... 6 五、市場營銷計劃 .................................................................................................................... 6 （一）產品 ................................................................................................................................ 6 （二）價格 ................................................................................................................................ 8 （三）地點 ................................................................................................................................ 9 （四）促銷 ................................................................................................................................ 9 六、企業(yè)組織結構 .................................................................................................................... 9 （一）企業(yè)登記注冊 ................................................................................................................ 9 （二）企業(yè)名稱 ...................................................................................................................... 10 （三）企業(yè)組織結構 .............................................................................................................. 10 （四）員工工資 ...................................................................................................................... 10 （五）企業(yè)將獲得的營業(yè)執(zhí)照許可證 .................................................................................. 10 4 （六）企業(yè)的法律責任（保險、納稅） .............................................................................. 11 七、固定資產 .......................................................................................................................... 11 （一）工具和設備 .................................................................................................................. 11 （二）交通工具 ...................................................................................................................... 11 （三）辦公家具和設備 .......................................................................................................... 12 （四）固定資產和折舊概要 .................................................................................................. 12 八、流動資金（月） .............................................................................................................. 13 （一）原材料和包裝 .............................................................................................................. 13 （二）其他經營費用（不包括折舊費和貸款利息） .......................................................... 13 九、銷售收入預測（ 12 個月） ............................................................................................. 10 十、銷售和成本計劃 .............................................................................................................. 11 一、企業(yè)概況 （一） 創(chuàng)業(yè)項目選擇理由 隨著當