【正文】 bank is where you can deposit money and cash a check. But it’ s much more than these. And we have to tell people this in our advertisement. There are several things to think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. The next question is how to attract people of different social groups to our bank. The usual gimmick is to offer free gifts. For example, portable radios or Tshirts for the young, and gold pens for business executives. That always works. Banks are very petitive. We have to think of something new to offer our customers. That’ s the third problem. Ours is one of the first banks to have drivein service and to open on Saturdays, but now many banks do. To attract more customers to our bank, it is essential that we have something that no other bank offers. The last problem is where to put the advertisement, on television, of course, but what about journals and newspapers? Which ones are more suitable? And when and how often? These are also questions we have to ask ourselves about advertising for a bank. 11. According to the writer, which of the following groups of people should a bank advertisement aim at? A. Adults with full employment. B. Adults with or without employment, students, housewives, retired workers and even children. C. Businessmen, managers and lawyers. D. Children. 本題答案： B 試題解析：第二段最后一句 12. What does the word gimmick() probably mean? A. bank B. advertisement C. trick D. gift 本題答案： C 試題解析： gimmick 吸引人的花招 13. How should a bank deal with the fierce petition among banks? A. By offering service not available at other banks. B. By putting on advertisement on television. C. By putting on advertisement on journals and newspapers. D. By opening on Saturdays. 本題答案： A 試題解析：第四段最后一句 14. Which of the following statements is NOT true according to the passage? A. Offering free gifts is a good way to attract more customers. B. When and how often a bank advertisement should appear on television is also a problem. C. It’ s not so easy to advertise for a bank. D. Advertisements on journals and newspapers are more effective than on television. 本題答案： D 15. What does the passage mainly discuss? A. The various problems to be considered in a bank advertisement. B. The function of a bank. C. The petition among banks. D. The ways a bank can adopt to attract more customers. 本題答案： A 試題解 析：第二段第一句話 三、詞匯與語法 16. She will have to find some other work for she can’ t _____ this loud noise any more. A. e up with B. keep up with C. grow up with D. put up with 本題答案： D 試題解析： put up with 忍受 17. We develop trade with that pany for our shared_______. A. hoilor B. interest C. award D. prize 本題答案： 18. I had to buy _________ these books because I didn39。t know which one was the best. A. both B. none C. neither D. all 本題答案： D 19. The idea sounds very good, but will it work in ? A. practice B. place C. theory D. public 本題答案： A 試題解析： in practice 在實踐中 20. ______ their works will give us a much better feel for the sharp differences between the two scholars of thought. A. To have reviewed B. Having received C. Reviewing D. Being reviewed 本題答案： C 試題解析：本句中現(xiàn)在分詞短語做定語，且根據(jù)意思是主動語態(tài) 四、完型填空 Modern zoos are very different from zoos that were built fifty years ____. At that time, zoos were places __22__ people could go to see animals from many of the world. The animals lived in cages that were made __23__ concrete with iron bars, cages