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文化差異對(duì)中美商務(wù)談判的影響-商務(wù)英語-文庫吧

2024-11-16 01:03 本頁面


【正文】 is culture. Thus people begin to pay much attention to cultural conflicts in crosscultural munication. Nowadays, the United States is the leader of economy in the world. It is also one of the most important trading partners of China. But the cultural differences between China and the United States have a huge impact on the negotiations which can not proceed smoothly. So we need to have a correct understanding of cultures in different countries and regions, and develop a reasonable strategy for negotiation to avoid the conflicts. Therefore, it is necessary for us to research the impacts of cultural differences on . business negotiation. The research about the impacts of cultural differences on 7 . business negotiation was mainly put forward by the scholars in North American, particularly in France, Netherlands, Sweden, Argentina and Russia. In the 1990s, the study had focused on several issues: the impact of culture on the negotiation process and result, relations between culture and the situation of negotiations, the actual remendations for professionals and questions on research and methodology. In resent years, the study for international business negotiations has been extended to China and Nepal. However, there are huge cultural differences between China and the United States, and culture is one of the most important factors in international business negotiations, so the research will continue to develop in the future. 1 A Survey of Business Negotiation Negotiation and culture Negotiation is a special munication task. It occurs when two or more parties have mon interests and therefore have a reason to work together, who also have conflicts about their goals and how to acplish them. Negotiation is the munication that takes place in order to reach agreement about how to handle both mon and conflicting interests between two or more parties. 8 International business negotiation refers to two different parties discussing on business affairs. In fact, business negotiation is not only the cooperation and exchange of economic benefits, but also is the collision and munication of different cultures. International business negotiation is influenced by the respective country, the nation’ s politics, economy, culture and other variety of factors. However, culture is the most difficult factor to grasp. Culture is an abstract concept, involving the various aspects of human life. It includes beliefs, knowledge, arts, customs, morals and various aspects of social life. People learn culture in the course of everyday living by municating with those around them. Learning culture starts at an early age and generally stays with people for the whole of their lives. In turn, people transmit culture to others, especially for their offspring, through direct instruction and the behaviors they consciously and unconsciously encourage and discourage. Cultural differences mean that different countries, regions and ethnic groups have many differences in history, politics, economy, cultural tradition and custom. International business negotiation is not only a crossborder negotiation, but also is a crosscultural negotiation. 9 Negotiators from different countries have different social, cultural, economic, political backgrounds. Thus cultural differences exist objectively in international business negotiations. The huge cultural differences between two countries may cause some unnecessary misunderstandings and make them lose the opportunities to succeed in negotiations. Therefore, the negotiations may proceed smoothly if the negotiators have a correct understanding of cultural differences and overe the barrier of cultural differences in international business negotiations. Present situation of . business negotiations The formal establishment of diplomatic relations between China and the United States began in 1979. . economic and trade relations have normalized since 1979. Looking back to more than 20year’ s development, though there are many frictions and disputes in trade between the two countries, we can see that the trade between them is still developing very fast. According to the statistics of Chinese customs, the total amount of . bilateral trade was billion dollars in 1979. And the total amount of . bilateral trade was billion dollars in 2021. The later is times than the 10 former. The average annual growth rate is more than %. The United States is the principal founding member of APEC and WTO. China was not accepted by APEC until 1991 and officially became a member of WTO on December 11, 2021. At present, China and American are considered as two important member countries in the economic anization. They have an extremely important influence on the treatment of international economic affairs. From the present situation now, the United States is the largest export market in the world, the largest trade surplus original country, the second largest foreign direct investment country and China’ s second largest trading partner. According to the statistics of the Department of Commerce in United States, China is the second largest trade deficit original country and America’ s the fourth largest trading partner and the twelfth largest export market in the world in 1999. This shows that the economic and trade relationship between China and United States plays an important role in both of their trade development. At the present time, the government of China has taken a number of measures to promote the development of the business activities in order to increase the international petitiveness. Some Chinese entrepreneurs who have potential 11 ability are also trying to enter the international market. The economic relations between China and the Unit
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