【正文】 ports of cultural products, to occupy a favorable position in the international market. Chinese cultural trade in most of the current trade deficit, less petitive, facing the pressure of international petition is not optimistic. In this context, the petitiveness of Chinese cultural trade was extremely important. “Economic aspects of culture has a special petitive advantage, its ability to advance with the times, follow the changes of the times change, can stand the test of time.”1 In today39。s deepening economic globalization, cultural innovation and reform is also at the same time, cultural innovation and reform to create a new space, and other aspects of economic strategy has no such ability. Economic and cultural embodies a total effect, it is not only an economic function, and is the birthplace of the economy, an economic structure. “Economic aspects of cultural development can bring, such as sports, arts and media and even political development. “2 Cultural economy can also play a role in the promotion of employment, to ensure the stability of the state and society, to enhance the image of the country and other features. Because of the cultural closeness and identity and other reasons, cultural trade is easy to form a radiating effect, 2 other industries will also follow the development of cultural and economic development, there may even be an important trade negotiations and foreign magic. 3 I. Present situation of cultural trade research in China and abroad status of foreign scholars Industrial Competitiveness Porter founded by the country39。s diamond model the main content, demand, production, related industries and corporate strategy are four basic elements are the greatest impact on industrial petitiveness, the most direct factor, national petitive advantage of cut point and fundamental industrial petitiveness. The new diagram and analysis on the Diamond Model in the introduction of a breakthrough is to carry out the most plete study of the theory of industrial petitiveness. Many scholars in the study process, the diamond model proposed Modification. Dunning (1993) considered the role of multinational corporations in the global economy is very strong: Cho (1994) pointed out that diamond model can be more reasonable international petitiveness of industry in developed countries to be explained, is based on extensive analysis of the views put forward by. But the explanation for developing or less developed industrial international petitiveness, Diamond model exists, the proposed nine elements of the model.3 B. Research status of domestic scholars Most Chinese scholars abroad by paring the cultural industry in 4 international petition theory, economic analysis model of international cultural trade petitiveness by means of diamond model, as well as parison with China39。s actual situation to improve, to study the culture industry international petitiveness. Our theory of the two main aspects of the international petitiveness of the research are to build industrial international petitiveness index system and analyze the international petitiveness of a particular industry. 4 Absorbing the international petitiveness index representative of the industry classification mainly into two categories, namely display indicators (results in the formation of petition) and analysis indicators (petitive performance results) two, which is used to evaluate the industrial petitiveness of more Chinese scholars first proposed reasonable evaluation index system of the 5 Significance of Cultural Research International Trade Competitiveness of cultural trade development is the only option. The scientific and technological progress and innovation as the primary forces of the whole society to promote economic development, the ability of independent innovation as a national priority strategy is to build an innovative country39。s core. At present, China is a true manufacturing country, domestic resources and environmental degradation as a contradictory position as a world factory bee increasingly prominent. As the product technology content is too low, almost no creative design, brand recognition is not high reason, the impact of China39。s overall export trade. “China39。s economic development in the future will be more dependent on knowledge and innovation, rather than investment, with a cost of consumption of resources in exchange for petitive advantage. “5 Creativity and the bined effect of the cultural industry in talent, it will not take up too much land and resources, knowledgeintensive industries, rather than resourceintensive industries, with low investment and high return characteristics. Compared with the general cultural products of both products, high profits they are a terrorist. Promoting cultural products going out.6 you can increase the added value of China39。s foreign trade products, it is the only choice for China from a big trading to trade power. B. Help to enhance the international image and impact 6 Cultural products not only modities, economic attributes, as well as spiritual, ideological attributes for a role of the state in the image of foreign brands should not be underestimated. It can reflect the level of scientific and technological development of the country, and expand the influence of their culture and radiation, thereby increasing its role in the international prehensive petitiveness. Now countries are playing the cultural card, expanding its brand awareness through cultural influence, but also a display of its cultural image of Ways and important carrier: For example, the rapid expansion of American culture on the world cultural market po