【正文】
eptember 2024 launched a new mercials, which is A picture of a strange but sincere face. Advertising ideas: Advertising is ANTA products, but it does not directly describe the quality of the product, but an indirect expression, the athlete39。s strong will, unyielding spirit given to the product, so that the product has a human vitality. Advertising is a little story about, highpitched music, hard training, coupled with inparably passionate text, Let the scars bee your medal, but we never stop, the perfect bination of music and picture, People touched endlessly, and establish the vitality of Anta will never stop the brand image. Advertising appeals Advertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixed in 14 years old to 26 years old between young consumers. Like adventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers. Ways of appeal: Anta never stop advertising design in the emotional appeal, through the manufacture of mood to prompt advertising theme, to pull people39。s heartstrings, and make people memorable, the feelings of the Department of Huai. Therefore, the mood, although based on the ordinary but can play an unusual connotation, which belongs to a visual starting point, but far beyond the picture point of view, it creates a rendering of