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tain things or how to achieve something specific, and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose. Content Format Types Ok, now I understand... Cool. But HOW do I know which type of “value” content is best to use? 1. What your audience wants (You need to ask them) 2. What the petition doesn’t do 3. What is not easy for others to replicate 4. What you know well or are very passionate about 5. What you have already built assets on that you can at least in part reuse Criteria for selecting what content to create Select “value” based on: What is it that makes something really “valuable” ?