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dsMarketing intelligenceInformation analysisMarketing researchThe marketing research processDefining the problem and research objectivesDeveloping the research plan for collecting informationImplementing the research plan collecting and analyzing the dataInterpreting and reporting the findingsMail questionnairesTelephone interviewingFocus group interviewingContact methodsPrimary dataSecondary dataType of dataExploratoryDescriptiveCausal Type of researchSampling unitSample sizeSampling procedureSampling planObserva