competitivedynamics(英文版)-文庫吧
2025-02-18 11:23 本頁面
【正文】 Likelihood of Attack and Response Do firms pete with each other in multiple markets? Competitor Analysis Resource Similarity Market Commonality Multipoint petition tends to reduce petitive interactions, but increases the likelihood of response where interaction occurs For example, airlines price flights similarly but respond quickly when petitors introduce promotional prices Model of Interfirm Rivalry: Likelihood of Attack and Response Competitor Analysis Resource Similarity Do petitors possess similar types or amounts of resources? Market Commonality Model of Interfirm Rivalry: Likelihood of Attack and Response Competitor Analysis Resource Similarity Market Commonality Firms are less inclined to attack a firm that is likely to retaliate Firms with dissimilar resources are more likely to attack Firms with similar resources are more likely to be aware of each other’s petitive moves Model of Interfirm Rivalry: Likelihood of Attack and Response Relative Size Speed Innovation Quality Ability for Action and Response Outes Drivers of Competitive Behavior Awareness Motivation Capability Competitor Analysis Market Commonality Resource Similarity Interfirm Rivalry: Attack Response Likelihood of Attack First Mover Incentives Likelihood of Response Type of Competitive Action Dependence on the Market Resource Availability Actor’s Reputation Competitive Slow, Standard or Fast Cycle Market Types Competitive Sustained Outes Competitive Advantage Temporary Advantage Evolutionary Outes Entrepreneurial or MarketPower GrowthOriented Actions Feedback Model of Interfirm Rivalry: Likelihood of Attack and Response Interfirm Rivalry: Attack Response Likelihood of Attack First Mover Incentives Likelihood of Response Type of Competitive Action Dependence on the Market Resource Availability Actor’s Reputation Model of Interfirm Rivalry: Likelihood of Attack and Response First Mover advantage can be substantial First Mover Firms that take an initial petitive action Generally possess the resources and capabilities that enable them to be pioneers in new products, new markets or new technologies Can earn above average profits until petitors respond Gain customer loyalty, helping to create a barrier to entry by petitors Advantage depends upon difficulty of imitation Second Mover Firms that respond to a First Mover’s actions Second Movers frequently imitate First Movers Speed of response often dictates success Should evaluate customers’ response before moving “ Fast” Second Movers can capture some of initial customers and develop some brand loyalty Avoid some of the risks associated with First Move Must possess necessary capabilities to imitate Interfirm Rivalry: Attack Response Likelihood of Attack First Mover Incentives Likelihood of Response Type of Competitive Action Dependence on the Market Resource Availability Actor’s Reputation Whether a petitor is likely to respond depends on several key factors Model of Interfirm Rivalry: Likelihood of Attack and Response Tactical Actions Major Acquisition Example Types of C
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