【正文】
vertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience? To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind。 *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research。 *It is important to always try to a_____ to the way