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that we needed a campaign that expresses how it feels to find your world. We spoke with associates around the world, across all our brands, in varying roles in the anization. We asked questions, but most importantly, we listened. This is what we heard: Marriott is where I belong. 萬豪全球雇主品牌是“尋找你的世界”。我們啟動(dòng)了一個(gè)活動(dòng)了解員工對該雇主品牌的感受,我們聆聽來自全球員工的感受,我們聽到的是: 萬豪我心所屬之地 12 Associates told us…To belong means: 員工告訴我們。所屬代表: ? feeling valued 感覺有價(jià)值 ? feeling respected 感覺被尊重 ? knowing your team has your back 了解自己背后的團(tuán)隊(duì) ? truly being yourself 真正做自己 To belong means that you’re not just ing to work, you‘re ing home. 所屬代表你不僅只是來上班,而是回家。 13 ? 吸引保留人才 Where I belong photo usage 我心所屬之地照片使用 Montage of photos was shared via social media channels including: 一系列照片發(fā)布在社交平臺上,包括: ? Marriott Jobs amp。 Careers 萬豪職業(yè)及招聘網(wǎng)站 ? Marriott Careers on Instagram, Sina Weibo to offer a “timed” release of all photos with a corresponding hashtag 定時(shí)在新浪微博發(fā)布 ? Rotation of photos submitted to be used as profile picture for official Job Board, Weibo + Instagram Marriott Jobs amp。 Careers accounts 官方招聘網(wǎng)站,微博以及萬豪 ? Video of photos was pulled together for sharing on MGS and additional social channels 在萬豪內(nèi)網(wǎng)和其它社交渠道播放我心所屬錄像 14 ? 吸引保留人才 Engaging the Marriott Class Students 萬豪班學(xué)生參與我心所屬活動(dòng) 16 ? 吸引保留人才 Size Does Matter 醒目的廣告及宣傳品 17 ? 篇 章 三 ? 吸引保留人才 JOB BOARD VERY EAST 最佳東方招聘網(wǎng)站頁面 18 MASS RECRUITMENT 大型招聘會(huì) ? 吸引保留人才 19 POSTERS IN BACK OF HOUSE 我心所屬之地海報(bào) 20 ? 篇 章 三 如何吸才 Next GEN WILL MAKE HALF OF THE WORKING AGE POPULATION IN 4 YEARS FROM NOW… 未來 4年 PREBOOMERS (AGE 5760) BABY BOOMERS (AGE 4756) GEN X (age 3546) Gen y (age 1834) 2030: gen x reaches retirement age 2022: gen y makes up half of the working age population