廣告學(xué)專業(yè)本科培養(yǎng)計(jì)劃-文庫(kù)吧
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【正文】 和社會(huì)實(shí)踐最低要求學(xué)分：10 占總學(xué)分的比例：%Minimum Credits of Extracurricular Activities and Practice：10 Percentage in Total Credits：%五、主干學(xué)科 Ⅴ. Major Disciplines傳播學(xué) Communication、新聞學(xué) Journalism六、主要課程 Ⅵ. Main Courses 傳播學(xué)概論 Introduction to Communication、廣告學(xué) Advertising、廣告策劃與創(chuàng)意 Advertising Planning and Idea、廣告經(jīng)營(yíng)管理 Advertising Operation and Management、多媒體素材制作Introduction to Multimedia Creation、平面廣告設(shè)計(jì) Design of Plane Advertisements、廣告攝影Advertising Photography、網(wǎng)絡(luò)廣告 Introduction to Advertisements Online、市場(chǎng)營(yíng)銷學(xué) Market Selling、公共關(guān)系學(xué) Public Relations 23 / 6七、教學(xué)進(jìn)程計(jì)劃表Ⅶ. Table of Teaching Schedule院（系）：新聞與信息傳播學(xué)院 專業(yè)：廣告學(xué)School (Department)： School of Journalism amp。 Information Communications Specialty：Advertising其 中Including各 學(xué) 期 學(xué) 時(shí)Hours Distribution of in a Semester課程類別Courses Classified課程性質(zhì)Courses Nature課程代碼CourseCode課程名稱Course Name學(xué)時(shí)/學(xué)分Hrs/Crs 課外Extracur.實(shí)驗(yàn)Exp.上機(jī)Oper ation一1st二2nd三3rd四4th五5th六6th七7th八8th必 修Required 0100011毛澤東思想概論Introduction to Mao Zedong Thought 54/3 30 24必 修Required 0100031鄧小平理論概論Introduction to Deng Xiaoping Theory 70/4 30 40必 修Required 0300021思想道德修養(yǎng)Morals and Ethics 51/3 27 24必 修Required 1202211軍事理論Military Theory 16/1 16必 修Required 0500011大學(xué)英語(yǔ)College English 224/14 56 56 56 56必 修Required 0700013微積分（文科）Calculus (Humanity) 80/5 80必 修Required 0400011體育Physical Education 128/8 32 32 32 32必 修Required 0500561新聞傳播學(xué)講座Lectures on Journalism and Communication 24/ 24必 修Required 0800011計(jì)算機(jī)概論Introduction to Computer Technology 32/2 16 32必 修Required 0300011法律基礎(chǔ)Fundamentals of Law 34/2 10 24必 修Required 0100042馬克思主義政治經(jīng)濟(jì)學(xué)原理Marxist Political Economy 40/ 8 32必 修Required 0300031當(dāng)代世界經(jīng)濟(jì)與政治Contemporary World Economy and Politics 36/2 4 32必 修Required 0100021馬克思主義哲學(xué)原理Marxis
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