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【正文】 3615學(xué)分英語(yǔ)English3541專業(yè)必修課05520001社會(huì)科學(xué)研究方法*Social Sciences Research Methods2361不少于16學(xué)分,標(biāo)*號(hào)課程必修05520002新聞與傳播基礎(chǔ)理論*Journalism and Communication Foundations236105520003全媒體研究*Convergent Media236105520016廣播電視創(chuàng)意與策劃Creativity of Radio and Television236105520017廣播電視節(jié)目制作Broadcasting News Production236105520018電視直播與現(xiàn)場(chǎng)報(bào)道Television Live Report236205520019紀(jì)錄片研究Documentary Study236205520020廣播電視運(yùn)營(yíng)與管理Broadcasting Operations and Management2362選修課05520009新聞與傳播行業(yè)發(fā)展前沿Advanced Development of Journalism and Communication23613不少于8學(xué)分,其中行業(yè)發(fā)展前沿必選05520021廣播電視與大眾文化Broadcasting and Mass Culture236205520022廣播電視敘事技巧Narrative Techniques of Television236105520023廣播電視國(guó)際傳播International Broadcasting236205520024廣播電視受眾調(diào)查與分析Broadcasting Audience Survey and Analysis2362補(bǔ)修課新聞實(shí)務(wù)Journalism Practice541跨專業(yè)須補(bǔ)修，不計(jì)學(xué)分廣播電視概論Introduction to Broadcasting541必修環(huán)節(jié)05520099專業(yè)實(shí)踐Professional Practices63專業(yè)實(shí)踐視為學(xué)位課計(jì)算學(xué)分論文開題報(bào)告Thesis Proposal2論文中期報(bào)告Middle Term Report of Thesis Writing3全日制攻讀新聞與傳播碩士專業(yè)學(xué)位研究生課程設(shè)置表（廣告?zhèn)鞑シ较颍┱n程類別課程編碼課程名稱學(xué)分學(xué)時(shí)學(xué)期備注學(xué) 位 課 程公共必修課中國(guó)特色社會(huì)主義理論與實(shí)踐研究Studies on Theory and Practices of Socialism with Chinese Characteristics23615學(xué)分英語(yǔ)English3541專業(yè)必修課05520001社會(huì)科學(xué)研究方法*Social Sciences Research Methods2361不少于16學(xué)分,標(biāo)*號(hào)課程必修05520002新聞與傳播基礎(chǔ)理論*Journalism and Communication Foundations236105520003全媒體研究*Convergent Media236105520025現(xiàn)代廣告理論研究Modern Advertising Theory236105520026廣告運(yùn)作與管理研究The study of advertising processing and management236105520027廣告策劃與廣告提案Advertising Planning and Proposal236205520028廣告創(chuàng)意研究Creative Strategy in Advertising236205520029廣告?zhèn)惱砼c廣告法規(guī)Advertising Ethics and Law2361選修課05520009新聞與傳播行業(yè)發(fā)展前沿Advanced Development of Journalism and Communication213不少于8學(xué)分,其中行業(yè)發(fā)展前沿必選05520030廣告文案研究Advertising Copy Studies236205520031客戶接洽與溝通技巧Client Communication Skills236205520032市場(chǎng)調(diào)查與分析Market Survey and Analysis236205520033廣告媒體策略Advertising Strategies2362補(bǔ)修課廣告學(xué)概論Introduction of Advertising541跨專業(yè)須補(bǔ)修，不計(jì)學(xué)分必修環(huán)節(jié)05520099專業(yè)實(shí)踐Professional Practices63專業(yè)實(shí)踐視為學(xué)位課計(jì)算學(xué)分論文開題報(bào)告Thesis Proposal2論文中期報(bào)告Middle Term Report of Thesis Writing3全日制攻讀新聞與傳播碩士專業(yè)學(xué)位研究生課程設(shè)置表（網(wǎng)絡(luò)傳播方向）課程類別課程編碼課程名稱學(xué)分學(xué)時(shí)學(xué)期備注學(xué) 位 課 程公共必修課中國(guó)特色社會(huì)主義理論與實(shí)踐研究Studies on Theory and Practices of Socialism with Chinese Characteristics23615學(xué)分英語(yǔ)English3541專業(yè)必修課05520001社會(huì)科學(xué)研究方法*Social Sciences Research Methods2361不少于16學(xué)分,標(biāo)*號(hào)課程必修05520002新聞與傳播基礎(chǔ)理論*Journalism and Communication Foundations236105520003全媒體研究*Convergent Media236105520034網(wǎng)絡(luò)傳播專題研究Internet Communication Studies236105520035新媒體技術(shù)New Media Technologies236105520
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