【正文】 ocacy advertising 伏擊式營(yíng)銷ambush marketing 視聽材料audiovisual materials 公告牌bulleting boards 社會(huì)參與munity involvement 企業(yè)廣告corporate advertising 企業(yè)識(shí)別廣告corporate identity advertising 危機(jī)管理crisis management 娛樂entertainment 展品exhibits 特寫feature articles 內(nèi)部通報(bào)house organ 以貨代款in kind 機(jī)構(gòu)廣告institutional advertising 游說(shuō)lobbying 前期市場(chǎng)企業(yè)廣告market prep corporate advertising 營(yíng)銷公關(guān)marketing public relation 新聞簡(jiǎn)報(bào)news/press release 意見抽樣opinion sampling 慈善行為philanthropy 招貼posters 傳媒炒作press agentry 傳媒工具press/media kit 公共事務(wù)public affairs 公共關(guān)系戶public relations 公共關(guān)系廣告public relations advertising 宣傳publicity 公眾publics 招聘廣告recruitment advertising 聲望經(jīng)營(yíng)reputation management 撰寫講演稿speechwriting 贊助sponsorship 賽場(chǎng)營(yíng)銷venue marketing 新聞通報(bào)錄像video news release 廣告英語(yǔ)術(shù)語(yǔ)——廣播媒介用語(yǔ) 執(zhí)行證明書affidavit of performance 受眾構(gòu)成audience position 受眾占有率audience share 時(shí)間表avails 一刻平均聽眾數(shù)average quarterhour audience 一刻平均收聽率average quarterhour rating 一刻平均占有率average quarterhour share 交換辛迪加barter syndication 無(wú)線電視broadcast TV 有線電視cable TV 單位成本CPP 千人成本CPM 累積聽眾數(shù)cumulative persons 累積收聽率cumulative rating 時(shí)段組合daypart mix 預(yù)定市場(chǎng)區(qū)域designated market areas 班車時(shí)間drive time 首播辛迪加firstrun syndication 毛評(píng)點(diǎn)gross rating points 開機(jī)家庭HUT 形象移植imagery transfer 信息式廣告informercial 互相連接interconnect 存貨inventory 地方時(shí)間local time 賠償條件makegoods 廣播電視網(wǎng)networks 網(wǎng)外辛迪加offnetwork syndication 協(xié)辦participation basis 占位價(jià)格preemption rate 黃金時(shí)段prime time 節(jié)目式廣告PLA 節(jié)目收率視program rating 節(jié)止編排形式programming formats 視聽率調(diào)查服務(wù)公司rating services 電臺(tái)指定時(shí)間runofstation 贊助sponsorship 點(diǎn)播廣播spot announcement 點(diǎn)播廣播spot radio 受眾總數(shù)total audience 總體受眾計(jì)劃total audience plan 電視家庭TVHH 特高頻UHF 甚高頻VHF 廣告英語(yǔ)術(shù)語(yǔ)——互動(dòng)媒介用語(yǔ) 廣告網(wǎng)絡(luò)ad networks 廣告查詢ad request 橫幅廣告banner 闊幅說(shuō)明書broadsides 手冊(cè)brochures 商業(yè)回郵件business reply mail 按鈕button 有線調(diào)制解調(diào)器cablemodem 目錄catalogs 光驅(qū)CDROM　 分類廣告Web站classified ad Web site 點(diǎn)擊率click rate 點(diǎn)進(jìn)率clickthroughs 編輯名錄piled lists 小甜餅cookies 立體創(chuàng)意直郵creative dimensional direct mailing 數(shù)字互動(dòng)媒介digital interactive media 直接電腦Direct PC 直郵廣告directmail advertising 折頁(yè)folders 主頁(yè)home pages 專屬名錄houselists 內(nèi)部刊物house organs 互動(dòng)電視interactive TV 互聯(lián)網(wǎng)Internet 互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internet service provider 插播廣告interstitial 關(guān)鍵詞keyword 電腦亭kiosk 信件公司letter shop 名錄經(jīng)紀(jì)人list broker 郵件反應(yīng)名錄mailresponse lists 明信片postcards 推播技術(shù)push technology 銷售信函sales letters 搜索引擎search engines 郵簡(jiǎn)selfmailers 贊助sponsorship 公告書statement stuffers Web瀏覽器Web browser 網(wǎng)頁(yè)Web page Web電視Web TV 萬(wàn)維網(wǎng)World Wide Web 廣告英語(yǔ)術(shù)語(yǔ)——戶外媒介用語(yǔ) 廣告禮品advertising specialty 自動(dòng)取款機(jī)ATM 基本巴士單位basic bus 展臺(tái)booths 路牌bulletin structure 車內(nèi)尾部招貼carend posters 電影貼片廣告cinema advertising 名錄directories 8張招貼eightsheet posters 電子顯示屏electronic signs 陳列品exhibits 陳列媒介exhibitive media 全面登場(chǎng)full showing 全球定位系統(tǒng)GPS 車內(nèi)廣告牌inside cards 100露出數(shù)100showing 戶外媒介outofhome media 車體招貼outside posters 包裝packaging 獎(jiǎng)品premiums 產(chǎn)品安插product placement 登場(chǎng)showing 看板spectaculars 標(biāo)準(zhǔn)戶外廣告standardized outdoor advertising 成品招貼stock posters 優(yōu)惠贈(zèng)券takeones 出租車外殼taxicab exteriors 終點(diǎn)站招貼terminal posters 30張招貼架30sheet poster panel 整車牌位total bus 商業(yè)展示會(huì)trade shows 交通廣告transit advertising 車站棚廣州廣告transit shelter advertising 錄像手冊(cè)video brochure 廣告英語(yǔ)術(shù)語(yǔ)——媒介策劃用語(yǔ) 廣告印象advertising impression 廣告反應(yīng)曲線advertising resp