【正文】 ...............56 韓國(guó)之窗 建材家居采購中心的推廣定位： ...........................................................................59 商業(yè)規(guī)模與風(fēng)格 ........................................................................................................................59 建材家居采購中心目標(biāo)市場(chǎng)定位 ............................................................................................60四、 建材家居采購中心的運(yùn)營(yíng)模式 ..................................................................................................62 緊掛山東半島城市群發(fā)展戰(zhàn)略的火車頭 ................................................................................62 高標(biāo)準(zhǔn)的規(guī)劃與運(yùn)營(yíng) ................................................................................................................62 招商、調(diào)查與項(xiàng)目商業(yè)規(guī)劃同步進(jìn)行 ....................................................................................63 招商（銷售）與經(jīng)營(yíng)相結(jié)合 ....................................................................................................63 尋求韓國(guó)中介服務(wù)企業(yè)的支持 ................................................................................................63 建立韓語商務(wù)服務(wù)體系 ............................................................................................................64五、 周邊市場(chǎng)大致狀況 ......................................................................................................................64 威海建材家居市場(chǎng)概況 ............................................................................................................64 文登建材家居市場(chǎng)概況 ............................................................................................................65第四章 韓國(guó)之窗汽配采購中心專項(xiàng)策劃 ..........................................................................................66一、 市場(chǎng)與項(xiàng)目可行性分析 ..............................................................................................................66 市場(chǎng)分析 ....................................................................................................................................66 項(xiàng)目可行性分析 ........................................................................................................................72二、 汽配產(chǎn)業(yè)分類 ..............................................................................................................................77 汽車配件種類 ............................................................................................................................77 汽車配件市場(chǎng)分類 ....................................................................................................................77 汽配產(chǎn)業(yè)物流供應(yīng)鏈 ................................................................................................................78 汽配供應(yīng)體系 ............................................................................................................................78三、 項(xiàng)目定位 ......................................................................................................................................79 韓國(guó)中小汽配生產(chǎn)企業(yè)的市場(chǎng)平臺(tái) ........................................................................................79 汽配產(chǎn)業(yè)鏈的供應(yīng)商 ................................................................................................................80 專業(yè)化、品牌化汽配采購中心 ................................................................................................81四、 韓國(guó)之窗汽配采購中心的運(yùn)作 ..............................................................................................82韓國(guó)之窗引擎與商業(yè)模式策劃報(bào)告II 招商模式 ....................................................................................................................................82 目標(biāo)客戶群 ................................................................................................................................82 實(shí)施品牌戰(zhàn)略 ............................................................................................................................84 營(yíng)銷網(wǎng)絡(luò)的建立 ........................................................................................................................86五、 韓國(guó)之窗汽配采購中心具體操作模式 ..................................................................................87 統(tǒng)一招商 ....................................................................................................................................87 統(tǒng)一管理 ....................................................................................................................................87 統(tǒng)一物流 ....................................................................................................................................88 統(tǒng)一產(chǎn)品展示 ............................................................................................................................88 統(tǒng)一推廣 ....................................................................................................................................88 統(tǒng)一經(jīng)營(yíng) ....................................................................................................................................88 創(chuàng)建網(wǎng)絡(luò)信息系統(tǒng) ....................................................................................................................89第五章 韓國(guó)之窗韓流館專項(xiàng)策劃 ......................................................................................................90一、 “韓國(guó)之窗韓流館”的開發(fā)背景 ..........................................................................................90 中國(guó)消費(fèi)市場(chǎng)時(shí)尚趨勢(shì)所致 ....................................................................................................90 韓國(guó)商品文化先行， “韓流 ”已成時(shí)尚 ..................................................................................91 威海旅游購物所需 ....................................................................................................................92 韓國(guó)之窗戰(zhàn)略的具體體現(xiàn) ........................................................................................................94二、 項(xiàng)目開發(fā)優(yōu)勢(shì) ..............................................................................................................................94 政府的支持 .........