恒安集團市場份額評估指標定義工作表-文庫吧
2025-04-28 19:42 本頁面
【正文】 季末 End of the Second Month 為何要進行評估 Reason for measurement ? 明確恒安及其主要競爭對手各自的市場地位，發(fā)掘潛在的競爭對手，及時合 理地調整恒安的營銷策略，尋求提高提高市場份額的切入點，并提升品牌定價 ? identify the market positioning of Hengan and critical petitor, find potential petitors and adjust Hengan Sales tactics. Looking for a cutpoint to increase market share and premium pricing ? 測評安爾樂和安樂和護墊的市場份額以評估恒安市場定位 并監(jiān)督市場營銷部使之能夠有效提高這些指標。 ? Measure Anerle, Anle and panty liner market share to evaluate the HengAn market position and monitor Marketing’s success in improving these measures. Also measure the customer satisfaction indices to track if marketing’s actions improve customer acceptance of HengAn prod
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