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【正文】 esearch and Forecasting Demand 90PART 3: CONNECTING WITH CUSTOMERSChapter 5: Creating Customer Value, Satisfaction, and Loyalty 119Chapter 6: Analyzing Consumer Markets 147Chapter 7: Analyzing Business Markets 175Chapter 8: Identifying Market Segments and Targets 205PART 4: BUILDING STRONG BRANDSChapter 9:
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