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? ? Who is the audience? Analyze the writing situation 1 Design the proposal 2 ? What should you put in? ? What order should it be in? ? How should it look? Write it 3 ? What can you do to be heard? ? Can beginnings and endings be interesting? ? Do you need to edit? ? What about quality reviews? Click to edit Master title style Second line here Presenter’s name Presenter’s title or date VB4089s 169。20xx Accenture. All Rights Reserved. 6 First, determine what is the objective of the proposal. ? Simply raise awareness and discuss a topic ? To sell an idea or project ? To record agreement on work to be done ? To present a work plan ? Other… VB4089s 169。20xx Accenture. All Rights Reserved. 7 Next, analyze your audience. ? How much do your readers know about this type of project? ? How much do they want or need to know? ? How close a working relationship should you outline? ? How much control will they want? ? How worried are they about costs? ? How do they see the relationship with