論文天津世博擊劍俱樂部營銷策略分析-文庫吧
2025-05-18 06:56 本頁面
【正文】 e fencing and fitness club in Tianjin, and finds out the marketing problem, and then bs the problems of the fencing and fencing club of Tianjin World Expo. Finally, it has formulated the perfect marketing of Tianjin World Expo Fencing Fitness Club Strategy for the industry to other fitness business marketing strategy research and development provides a reference. Key words: health club； product marketing； promotion strategy 目 錄 1 市場營銷理論概述 .................................................................................................... 1 2 天津世博擊劍俱樂部 營銷現(xiàn)狀分析 ......................................................................... 1 天津世博擊劍俱樂部 概述 ............................................................................. 1 世博俱樂部 營銷現(xiàn)狀分析 ............................................................................. 2 3 世博擊劍俱樂部 營銷存在的問題 ............................................................................. 5 市場定位模糊 .................................................................................................. 5 俱樂部內(nèi)部流程不完善 .................................................................................. 5 促銷力度不夠 .................................................................................................. 5 營銷渠道單一 .................................................................................................. 5 4 天津世博擊劍俱樂部營銷策略 的完善 ..................................................................... 5 俱樂部市場細(xì)分 .............................................................................................. 5 完善內(nèi)部管理流程 .......................................................................................... 6 促銷策略完善 .................................................................................................. 6 完善營銷渠道 .................................................................................................. 6 結(jié)語 ................................................................................................................................ 7 參考文獻(xiàn) .............................................................................................................
畢業(yè)設(shè)計(jì)相關(guān)推薦
鄂ICP備17016276號-1