外文翻譯---大學(xué)生的消費觀-其他專業(yè)-文庫吧
2024-12-30 09:30 本頁面
【正文】 t advertisements have on the students will surly be even greater. If we look into the problem that what will mostly make the students consume, we will find that the goods on sale have the greatest affect, while giving presents is also useful. Shopping online and shopping by telephone are the newly born things which have not appeared until the resent years. Shopping online Shopping by telephone Accept pletely Accept partly Do not accept Accept pletely Accept partly Do not accept And there are also some factors that may not occur a few years ago, such as mobile phones and laptop puters, which can show the consumption concepts and habits of college students. Now more than half of the college students have or once had mobile phones, and sending short messages is their favorite service: more than % students have used this function. About % students are for the price’s sake, % are attracted by its convenience, while % use it just for fun. And puters are also mon among college students. The purpose of using puters are listed below: study (%), entertainment (15%), Inter (%), others (%). Consuming abilities of college students ? The average living expense of 2800 college students is 570 yuan per month, with the least 210 yuan and the most 4550 yuan. ? ? ? ? 1001~2021 ? 2021~ ? % ? % ? % ? % The usual consumption of college students Diet Clothing Entertainment Newspapers amp。 magazines Computers amp。 Inter Cigarette $ wine Others % % % % % % % If you think these cannot represent the college students’ consuming abilities, then let’s have a look at the 第 3 頁 共 32 頁 following research: About % students now have or once had mobile phones. Among those whose use mobile phones, about % use Motorola, the types are listed : 2988 (%), T190 (%), T191（ %） , V998（ %） , V8088（ %） , others（ %） . % use Nokia, the types are: 8210（ 5%） , 8250（ %） , 8310（ %） , 3310（ %） ,others（ %） . 11% use Siemens, the types are: 3618（ 1%） , 6688（ %） , 3508（ %） , 3568（ %） , 3518（ %） , 2118（ %） , S1088（ %） , others（ %） . The number of the college students who have credit card is beyond our imagination. About % students have their own puter, with the average cost of 4640 yuan. The most expensive puter cost 22021 yuan. From the research, we can find that college students consume mostly around their campus. And they are being more and more interested in their living quality. Their consumption ability is beyond our imagination, and quite a number of students have their own puters or mobile phones. Besides, the number of credit cards college students have is really to our surprise. We can draw the conclusion that college students really have a great impact on today’s market society. A businessman who can master the college students’ taste will be a successful one. In recent year Findings Students consumption is not irrational Students have a high degree of brand loyalty Students focus more on fashion consumption Analysis 1. On the total spending gap between rich and poor. Students on the overall spending concentrated in the 350 ~ 500 yuan and 500 yuan to 800 yuan in this range, less than 350 yuan or more than 1,200 yuan polarization is relatively small. The record amount of spending by poor students is basically less than 350 yuan. Poor hygienic living standards and purchasing power is quite different from an
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