修辭在廣告中的運(yùn)用(英文版)-閱讀頁
2025-07-14 00:43本頁面
【正文】 helps him or her to understand and evaluate the information. Moreover, by making people aware of products, services and ideas, advertisement promotes sales and profits. Advertisement is one of the major forces that can help improve the standard of living. The people, no matter in urban or rural areas, are overwhelmed by a lot of advertisements. Advertisement makes people’s environments more colorful and vigorous. Meanwhile, it can also enrich people39。 the three sentences talk about three different kinds of fields. In the advertisement, the advertisement poser revealed his advertisement by three parallel sentences, each of which contains a simple sentence with the similar structure. Monaco’s charm is greatly enhanced by the unity and balance of these parallel structures. By using parallelism, the advertisement poser can add clarity and coherence to the advertisement. Parallelism helps the advertisement poser better municate with the customers.E. Rhyme “Rhyme is identity of sounds between words or verse lines extending back from the end to the last fully accented vowel not further”. People often associate rhyme with poetry. Actually, rhyme also occurs in advertisements.For example: HiFi, HiFun, HiFashion, only from Sony.This is an advertisement for Sony’s products. In this advertisement, the repeated sounds of “Hi” not only give the customers a deep impression and make it memorable, but also emphasize the quality of the product at the same time. In this advertisement, alliteration is used effectively. By using rhyme, Sony’s products win customers’ hearts in a short time. English advertisement has the function of promoting sales. This advertisement gives the function’s charm full play.ConclusionEnglish advertisements can encourage petition, guide consumption, promote sales, and transmit information. Rhetoric can make language vivid and humorous. Simile, metaphor, personification are the most frequently used rhetorical devices in English advertisements. Generally speaking, by the analysis and study above, it can be found that the use of rhetorical devices contributes a lot to successful advertisements. Rhetorical devices are the determinative factors in English advertisement. For this reason, advertisers often make use of rhetorical devices to increase the readability and attraction of advertisements and to arouse consumers’ interest of buying products. Undoubtedly, the use of rhetoric in advertisement gives an advertisement another new birth, makes the advertisement lively and impresses the customers greatly.AcknowledgementsI would like to offer my sincere wish to those who spend their precious time in reading this thesis.7 / 7
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