葡萄酒營銷策劃書(中英文對照)-閱讀頁
2024-11-20 08:56本頁面
【正文】 nese high, middle and low level wine share the whole chinese wine market as the proportion of 5:4:1 respectively, the profit rate of middle and low level market is wondering up and down in 11% for a long time,but the profit rate of advanced market is up to 30% to 50%, above all, high and middle level products is the main type of forign wine in China. Great marketi g potential and brightest wine market foreground are the strong attraction towards forign wine manufacturers. 威脅： 市場競爭激烈，起伏大。 In sum, we should first utilize the technological advantages and fund supports,also the China favourable policy of the southwest, adopt omnidirectional promotion and distribution means in the southwest that is known well ourselves, capture local market share as much as possible rapidly with the strongest petitiveness. 4. 目標(biāo) 財務(wù)目標(biāo)： 略 營銷目標(biāo)：成本毛利率達 到 200%。 Target market: the southwest of China, mainly including Guizhou, Yunan, Guangxi, Chongqing, Sichuan, etc. 定位：高級白領(lǐng)，商務(wù)消費等中高端的消費群；年輕的白領(lǐng)小資等消 費群體。petty bourgeoisie such as the young white collar, etc. 分銷：大型飯店，葡萄酒專賣店，其他零售渠道。 Sale team:technical sale centers have been established in every province of the southwest,and the sales force is up to 2020. 服務(wù)：設(shè)立專門的售后服務(wù)網(wǎng)點進行實時跟蹤 。 Advertisement:broadcasting station,TV,papers,billboard,etc. 促銷：實行葡萄酒文化傳播有獎知識問答，免費品嘗等形式。D：開發(fā)新品 。D:To develop new product. 市場 調(diào)研：知己知彼，百戰(zhàn)不殆。 Plan to finish all payment and delivery of the goods within 3 monthes after signing the contract, at the same time,begin the advertising operation in earlier stage, the implementation of sale promotion ,etc.. ______年 ____月 _____日前，成立 “xxx銷售中心 ”。 ___(month)___(year),begin the omnidirectional sales promotion of the blanket bombing. ______年 _____月 _____日，產(chǎn)品投
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