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e the right to play Examples Generation cost reduction programs at electric utilities Sales and marketing improvement programs for industrial customers of electric utilities Bamp。D programs Purchase of PCS license in recent auction Staples/Office Depot recent merger activities Legend Legend Legend Legend Legend Adapt the fastest 崔氏夢(mèng)工場(chǎng): 17 STRATEGIC POSTURES UNDER UNCERTAINTY Levels of uncertainty Shape Adapt ?Scenariomaking strategy to make one discrete oute more likely (, JVC39。s application software strategy) 1 2 3 ?Commitment to establish industry standard/touchstone that creates order by superiority and/or selffulfilling prophecy (., Netscape) ?Emergent strategy development especially strategy as anization (., Goldman Sachs, McKinsey) ? ?Raise level of uncertainty and change the game (, FedEx) ?Compete on structural advantage or frontline execution (concept of best fit) ?Active directionsetting strategy (., Iridium) ?Emergent strategy development by continuous experimentation or by building anizational capabilities (strategy as anization