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2025-02-26 13:36本頁面
【正文】 o China a success. Brand Positioning High End Top Quality Taste HighPerformance Simple LAB SERIES represents a group of men, who share same characters with LAB SERIES, they are with good taste, high quality of life and successful, they will be our key users LAB SERIES will give them a feeling of BELONGINGS Product User and Influencer ? Aged above 25 with high ine ? Keep a busy life, hoping to perform good from the beginning of a day ? Interested in a lot of highend things, such as technology finance ? Most are in tier one cities as: Beijing/Shanghai/Guangzhou/ Shenzhen ? They are online to get information, but they are not motivated to participate in mercial events Product User Influencer ? Aged above 22 with middle to high ine Fashion lover, passion in life, care about their looking ? Like to make themselves feel fortable, such as caring others and remending to others ? Active izen and would like to try everything within her interest Make Influencers the liaison between LAB SERIES and Product User Influence Passive Users Campaign Objectives Build Awareness Education Sustain ?Create BUZZ for LAB SERIES exclusive launch in China ?Make users learn deep contents of brand and product Increase Trial Engagement ?Distribute Samples to TA ?Participate in Weibo event Challenges ?Most users don’t know LAB SERIES ?Our TA seldom engage in campaigns actively and need to be “PUSHED” ?LAB SERIES is now lack of large scale of users and deep contents that helps user to learn more about the brand Our Strategy Awareness ? Use KOLs to help enlarge campaign impact and let more people know LAB SERIES Engagement ? Establish the connections between LAB SERIES and High Quality Men’s Life. Cover both influencers and active users to participage in our campaign. Education ? Well planned content schedule that make users quickly learn about LAB SERIES Awareness 利用微博紅人本身的粉絲基礎(chǔ) 傳遞活動信息 ，信息立即被 大量目標(biāo)人群看到 。 Awareness KOL 男性時尚 fans： 121461 m/xingnanzhi 分享男性、時尚、娛樂等話題
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