國際企業(yè)管理-國際企業(yè)管理英文1-在線瀏覽
2024-08-31 20:30本頁面
【正文】 ● Culture selection and culture identify ● Culture management of international enterprise Chapter 3 Strategy management of international enterprise Section 1 Strategy management process of international enterprise 一 、 Identification of enterprise te and object ● Identification of enterprise te ● Identification of object 二、 Strategic analysis of enterprise state 1. The analysis of operation environment 2. The analysis of industry 3. The analysis of petitor 4. The analysis of enterprise state 三 、 Enterprise strategic plan 四 、 Enterprise strategy implement and control 1. Step of strategy implement 2. The management system of strategy implement Section 2 the style and character of international petition 一 、 Industry pressure faced by international enterprise 1． Global pressure (1) Abroad boosting factor ● Free trade ● Global financial service and capital market ● The progress munication technology (2) Industry pressure ● Common consumer demand ● Global consumer ● Global petitor ● High investment intension ● The pressure of reducing cost 2. The pressure of localization (1) Pressure from government ● Trade bulwark ● Culture difference ● Nationalism (2) Special pressure of multinational pany ● Organizational resist ● Traffic difficulty ● New production technology ● Just in time 二、 The main style and character of international petition 1. Angle of review (1） Angle of petitor (2） Angle of petitive mode According to the above index, we classify the international petition to four style： u Global market： u Multinational market u Large amount trade market u Home market 2. The character of international petition (1) Global market (2) Multinational market (3) Large amount trade market Section 3 international enterprise strategy 一 、 Global strategy 1． The form of global strategy （ 1） international strategy： （ 2） multinational strategy 2. The content of global strategy (1) Global marketing strategy l Global brand strategy l Global advertisement strategy l Global market subdivision strategy l Global price strategy (2) Global product strategy 二 ． Multinational strategy 1． The problem of adaptive adjust 2 2． Multinational marketing strategy 3 ● The strategy of product pack difference ● The strategy of brand difference ● The strategy of price difference ● The strategy of promotion difference 三、 Select
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