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深圳東方銀座美爵酒店市場(chǎng)銷售部制度與程序-在線瀏覽

2025-01-10 19:29本頁面
  

【正文】 6. 其它酒店業(yè)的銷售總監(jiān) 目標(biāo) : 通過應(yīng)用市場(chǎng)計(jì)劃和有效的管理銷售隊(duì)伍來完成每間房的預(yù)算 Requirements: 1. System planning skills 2. Leadership skills 3. The staff performance management 4. Focus on staff motivation 5. Focus on profit and profit 6. Valued cost 7. Serviceoriented 8. The relationship with the owners 9. Communication skills 10. Interpersonal skills and teamwork creation 11. Sharp economic minds 12. Sharp market sense 13. Sales sharp 14. Selfmanagement 15. Reform and innovation 16. Leadership 17. Subordinate 18. Operational level 編寫: 市場(chǎng)銷售部 審核: 行政助理經(jīng)理 日期: 批準(zhǔn): 總經(jīng)理 日期: 20. Listening skills Mutual cooperation: 1. General Manager 2. Department Manager 3. Sales 4. Customers 5. Communities and enterprises 6. Other hotel sales director 基本職責(zé) 1. 在銷 售房間數(shù)量和平均房?jī)r(jià)方面,努力達(dá) 到預(yù)計(jì)的適合酒店的市場(chǎng)份額占領(lǐng) ;每次的結(jié)果和影響因素應(yīng)該被分析和存檔,以便日后參考。 4. 貫徹執(zhí)行年度計(jì)劃里的計(jì)劃步驟,或根據(jù)市場(chǎng)情況的變化去更改。 7. 定期的收集客戶反饋,以便 保證客人對(duì)產(chǎn)品的需要和 酒店 的標(biāo)準(zhǔn) 8. 推薦滿足利潤(rùn)最大化各種方法和途徑,通過制定不同的房?jī)r(jià),銷售策略或其他市場(chǎng)促銷組合。 11. 幫助和管理廣告和促銷效果,以確保持續(xù)性 12. 管理銷售功能。 19. 根據(jù)固定的格式準(zhǔn)備每月市場(chǎng)銷售部活動(dòng)報(bào)告。在做這些時(shí),他 /她應(yīng)回顧所有將近的活動(dòng),設(shè)定現(xiàn)實(shí)的點(diǎn)數(shù)目標(biāo),并確保贏得的合法及所有員工報(bào)酬被適當(dāng)?shù)闹Ц丁? 編 碼 .: SM/0001 日期 : 2020 年 2 月 28 日 目錄碼 : 發(fā)放部門 :市場(chǎng)銷售部 更新后的編碼 : 主題 : 崗位職責(zé) 編寫: 市場(chǎng)銷售部 審核: 行政助理經(jīng)理 日期: 批準(zhǔn): 總經(jīng)理 日期: 25. 確保所有的銷售員工對(duì)工作分派的理解和監(jiān)督活動(dòng)的和諧一致,以保證達(dá)到預(yù)先安排的工作量 26. 確保銷售經(jīng)理根據(jù)工作描述去拜訪客戶 27. 做銷售員工表現(xiàn)評(píng)估,如果必要的話給予建議 員工調(diào)動(dòng) /轉(zhuǎn)移 /提升 28. 至少每月組織一次銷售信息會(huì)議,以便員工可以更新他們的消息,戰(zhàn)略等。 31. 根據(jù)排班履行值班經(jīng)理的職責(zé)完成總經(jīng)理交給的其他任務(wù) Basic Responsibility 1. Achieve fit market share of hotel occupation regarding to the sales quantity and average room rate. The results and impact of each factor should be analyzed and archived for future reference. 2. In accordance with market segment and marketing plans, prepare for monthly market share target (average room rate and sold rooms). 3. Prepare the annual marketing plan with a limited format Accurate understanding of the positioning and the plexity of the local market Set targets in accordance with the contents of the second point Formulate steps to achieve a goal Make the budget of advertising and promotion, which will be linked with the objectives and costs. 4. Implement the plan steps of annual plan, or change in accordance with market situations. 5. Strengthen and supervise advertising and promotion budget. 6. Supervise the construction of the room, and respond by finishing the sale items and being approved by general manager (the cost under the permit) at the right time. 7. Collect customer feedback regularly in order to ensure the guests’ needs of the product and hotel standards. 8. Remend ways and means which satisfied profit maximization through the development of different room rate, sales promotion strategy or bination of other markets. 9. Investigate into all market segments in order to meet the needs of covering more market share. 編 碼 .: SM/0001 日期 : 2020 年 2 月 28 日 目錄碼 : 發(fā)放部門 :市場(chǎng)銷售部 更新后的編碼 : 主題 : 崗位職責(zé) 編寫: 市場(chǎng)銷售部 審核: 行政助理經(jīng)理 日期: 批準(zhǔn): 總經(jīng)理 日期: 10. In accordance with market planning needs and general manager’s instructions, make periodic telemarketing to nonlocal potential market. 11. Assist and manage the effect of advertising and promotion in order to ensure continuity. 12. Manage sales function (Including the catering sales). 13. According to the market plans and demand increasing, take part in travel mart and market meetings. 14. Assist the general manager to deal with public relations. 15. Take part in sales meetings. 16. Be responsible for all sales contracts signature. 17. Ensure all letters of Salesamp。M (such as: tracking system, the reports of loss business, weekly sales reports, etc.), as well as all the necessary track record. 19. In accordance with a fixed format, prepare monthly activity report of Samp。M. 21. Formulate precise expense reports, and hand in monthly in accordance with pany policy. At the same time, ensure the expense is cost controlled. 22. Manage sales incentive item of the sales staff. To do these at the time, he / she should review all the latest activities, set realistic point goal, and to ensure that the legitimate win and all the staff was appropriately paid. 23. Cooperate with the Human Resources Department in the employment. 24. To ensure that all the information which is from the sales department distributed to other departments is accurate, timeliness and pleteness, and ensure that these departments have sufficient information to provide the service as what the sales promise to the guests. 25. To ensure that all sales staff understands the job assigned and oversight activities in harmony to ensure the achieving of prearranged workload 26. To ensure that the sales manager go to visit the customer in accordance with job description. 27. Does the performance assessment for sales staff, if necessary to give advice staff mobility / 編碼 .: SM/0001 日期 : 2020 年 2 月 28 日 目錄 碼 : 發(fā)放部門 :市場(chǎng)銷售部 更新后的編碼 : 主題 : 崗位職責(zé) 編寫: 市場(chǎng)銷售部 審核: 行政助理經(jīng)理 日期: 批準(zhǔn): 總經(jīng)理 日期: transfer / promote 28. Oranize sales meeting monthly to ensure the sales could update their information and strategies and get the staff feedback. 29. Preparation and implementation of sales training programs, ensure the training participation by involving the sales telemarketing, and provide remendations for each phone 30. Responsible for introducting the hotel working environment to the new stuff, regularly attenden the new employees’s recruiting meeting), and encourage new employees to participate in sales activities. 31. According t
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