市場營銷策劃-新加坡升濤灣案例分析-在線瀏覽
2025-04-10 10:38本頁面
【正文】 irm’s mission and objective (企業(yè)理念 ) ? Thorough market analysis (市場分析 ) ? Site Analysis (土地位置分析 ) ? Market positioning (市場定位 ) ? Targeted Market (目標市場 ) ? Marketing Strategies (營銷策略 ) A Case Study of A HighEnd Luxurious Condominium in Singapore: Beachfront Collection at Sentosa Cove A Brief Introduction to SC Global Developments amp。 Location of Sentosa Cove Source: Mission Statement 企業(yè)理念 ? SC Global is one of niche players focused on topend residential properties in Sinapore. ? Aims to establish itself as an innovative developer with bold new ideas, paying attention to designs, layouts and finishes. Mission and vision To deliver premium and luxury residential development to the market Source: “THE ULTIMATE LIVING” Sentosa Cove (升濤灣） Source: Sentosa Cove (升濤灣） Source: ? a residential enclave in the East of Sentosa Island in Singapore eventually housing about 2,500 units when fully developed largely madeup of reclaimed land being marketed as a exclusive oceanfront residential munity and the only true seafront residential property in Singapore the latter purchased the site from the Singapore Land Authority for a sum of about S$800 million 3 precincts constitutes the entire Sentosa Cove Site Analysis ? Land area (土地面積 ): 10,572 sq m ? Max. permissible plot ratio (最大容積率 ): ? Maximum permissible gross floor area (最大建筑面積 ): 13,849 sq m ? Maximum permissible height (最高層數(shù)） : 4 storeys with 88 units ? Unit price of the land (土地單價 ): S$1,800 psf ppr ? Total land cost (土地總價 ): S$270 million Source: Tanjong Beach A Golf Course Facing the sea SWOT
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