【正文】 上的交易信件 ③ 對超級市場 確保門面 ↓ “ X的店面，吹來新氣息 ↓ ?用大型 SP 展 開新風(fēng)味．新氣息的試飲活動。 試飲區(qū)的設(shè)定，參照附件的路線企劃，風(fēng)格統(tǒng)一，但試飲區(qū)的范圍大小，需配合各店彈性對應(yīng)。 新市場！風(fēng)味飲料有銷售手冊 “ X與即溶咖啡，合得起來。 “ X三種風(fēng)味，登場。的散發(fā) 用簡易的插畫制作經(jīng)銷商使 用的小冊子。 消費者可分主要目標(biāo)對象、意見領(lǐng)導(dǎo)者等，以買者不同，課題也隨之改變。 本例是以課題為優(yōu)先的企劃案。 專業(yè)好文檔 PR 計劃 一、基本認識 —— PR 的主題 —— “ X”作為一種風(fēng)味飲料，必須開拓全新的市場。除去對新飲料的陌生排斥感，引起購買行動， 讓飲用習(xí)慣化。 二、如何培養(yǎng)這種風(fēng)氣 —— 意見領(lǐng)導(dǎo)者的擴散 細分化且多樣化的生活關(guān)擴散，意見領(lǐng)導(dǎo)者也在擴散，可以發(fā)揮強力領(lǐng)導(dǎo)權(quán)的 人已不復(fù)存在。訊息來匆匆，去也匆匆，壽命周期很短。 —— 為什 么“小豆豆”受人歡迎 正直、自由、平凡、親切的存在，任何人都可選擇的一種生活方式。 三、如何將“ X”固定成一種風(fēng)格 —— PR 戰(zhàn)略 再度考慮“ X”與“現(xiàn)在”的結(jié)合點 —— 洗煉的溫柔 —— 國籍不明的異國風(fēng)味 —— 超越時代“詩的” 氣息 —— 兩人的世界 —— 沒有個性，卻也不平凡 考慮貴公司在 PR 上的優(yōu)越性 —— 社會大眾對飲料市場先驅(qū)的貴公司期待很大 去年在 健康飲料市場的分野中，“變形小瓶”的成功，使得貴公司的市場對應(yīng)力在業(yè)界獲得很高的評價。 —— 堅實經(jīng)營的印象強烈（企業(yè)形象是欠缺時髦性、男性形象偏強）。 PR 對策 PR 對策 a、業(yè)界發(fā)表 b、一般發(fā)表 —— 記者俱樂部（內(nèi)容略） —— 社會部、婦女部記者及雜志記者 （對象公司、日時、地點、內(nèi)容） VTR“成熟社會即是風(fēng)味社會” 調(diào)查資料說明“久等了！風(fēng)味飲料” 意見領(lǐng)導(dǎo)對策 小冊子 您已經(jīng)知道了嗎？“風(fēng)味飲料 X” 您是否 360 的生活？ 散發(fā)給料理研究家、大飲食店經(jīng) 營者、雜事編輯。 b、 幸運讀者 探訪柑橘酒的故鄉(xiāng) 與非凡出版社合作舉辦地中海旅行記。 PR EVENT 公關(guān)時間 a、你所選擇的風(fēng)味人類 與春夏秋冬社的 [月刊夏冬 ]合作，推薦當(dāng)代受歡迎的男女各 12 名，進行讀 者投票。 b、創(chuàng)作詩征選“我的風(fēng)味體驗” 要賦予“有風(fēng)味的生活方式”形象，也就是風(fēng)味文化來臨的印象，活用 PR 方法，實施廣告企劃。 四、日程表 預(yù)算表 附件： [成熟社會即是風(fēng)味社會 ]架構(gòu)案 [風(fēng)味技術(shù)的秘密 ]架構(gòu) 案 小冊子架構(gòu)案 探訪柑橘酒的故鄉(xiāng)內(nèi)容案 專業(yè)好文檔 Editor39。s first satellite Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time. As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars. As a meteorologist, I39。d hear my foot tapping rapidly under my desk. I39。s like the set for a Gee Lucas movie floating to the edge of space. You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space live. The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line we would be go for launch. I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith the feeling of pushing the envelope into uncharted territory. The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over. How claustrophobia almost grounded supersonic skydiver 專業(yè)好文檔 With each twist, you could see the wrinkles of disappointment on the face of the current record holder and cap (capsule munications), Col. Joe Kittinger. He hung his head low in mission control as he told Baumgartner the disappointing news: Mission aborted. The supersonic descent could happen as early as Sunday. The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our daytoday weather lives. It will climb higher than the tip of Mount Everest ( miles/ kilometers), drifting even higher than the cruising altitude of mercial airliners ( miles/ kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence. The balloon will slowly drift to the edge of space at 120,000 feet ( miles/ kilometers). Here, Fearless Felix will unclip. He will roll back the door. Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform. Below, the Earth bees the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, he39。s not needed. 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