【正文】 ..................................................................................... 3 ...................................................................................................................... 3 企業(yè)簡介 ............................................................................................................ 3 ........................................................................................... 3 公司 經(jīng)營策略 ..................................................................................................... 4 店鋪的面積及選址 .............................................................................................. 5 店鋪的主要設(shè)施 ................................................................................................. 5 店面運(yùn)作 ............................................................................................................ 6 ..................................................................................................... 6 ...................................................................................................................... 8 ............................................................................................................ 8 ............................................................................................................ 9 ..................................................................................................... 9 ： ....................................................................................................... 15 4．營銷策略 .................................................................................................................. 16 .......................................................................................................... 16 .......................................................................................................... 16 .......................................................................................................... 17 .......................................................................................................... 18 .......................................................................................................... 18 ....................................................................................................... 18 ....................................................................................................... 19 ....................................................................................................... 20 ....................................................................................................... 20 .................................................................................................................... 20 .......................................................................................................... 20 .......................................................................................................... 21 SWOT競爭分析 .................................................................................................. 21 Strength—— 競爭優(yōu)勢 ..................................................................................... 21 Weakness—— 競爭劣勢 ..................................................................................... 22 Opportunity—— 機(jī)遇 ...................................................................................... 22 Threat—— 威脅 ............................................................................................... 22 綜合分析 .......................................................................................................... 23 目標(biāo)市場設(shè)定 ................................................................................................... 23 可行性分析 ...................................................................................................... 23 ..................................................................................................................... 23 資金來源 ........................................................................................................... 23 前期投資分析 ................................................................................................... 23 附表 1：現(xiàn)金流量表 ..............................................